Loyalty Articles

Knowledge and insight of the Customer Loyalty sector, covering everything from Retention and Engagement to new developments in Loyalty Programs.

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Loyalty

Insurance Loyalty Programs: 6 Examples and How to Choose

Compare the four insurance loyalty models, see six programs that work, and decide whether to build or buy. Plus what regulation actually lets you reward.

Loyalty

Loyalty Platform Buyer's Guide 2026: 10 Must-Have Features

What to look for in a loyalty platform in 2026: 10 capabilities for first-party data, retention, and omnichannel growth, plus a free RFP checklist.

Loyalty

7 Types of Loyalty Programs (And How to Choose the Right One)

From earn & burn to coalition programs, see how real brands like Ravensburger and Tickit structure loyalty, plus a framework to choose the right type for your business.

Loyalty

7 Reasons Your Loyalty Program Isn't Driving Repeat Purchases

Loyalty program not moving the needle on repeat purchases? Here are 7 common reasons why, and practical fixes for each.

Loyalty

Which Loyalty Software Handles Complex Financial Services Rewards and Compliance

How loyalty software handles complex financial rewards and compliance: audit trails, points liability, SOC 2 certification, and real bank case studies.

Loyalty

B2B Loyalty Program ROI: How to Calculate It (With Real Benchmarks)

Learn how to calculate the ROI of a B2B loyalty program: with the formula, cost breakdown, real benchmarks, a worked example, and a free calculator.

Loyalty

Points-Based vs Event-Driven Loyalty Programs: What's the Difference?

Points-based programs reward spending. Event-driven programs reward any behaviour. Here's how the two models compare, and which builds lasting loyalty.

Loyalty

Destination Loyalty Programs for Mixed-Use Developments

Learn how mixed-use developers design destination loyalty programs that increase cross-venue spend, drive visit frequency, and build long-term visitor relationships.

Loyalty

Best Loyalty Programs in Singapore: Trends & Best Practices

Discover the best loyalty programs in Singapore, key market trends, and proven best practices. Learn how brands can build high-performing, customer-centric loyalty strategies.

Loyalty

Fast Setup Loyalty Programs: How to Launch & Scale in Days

Discover how White Label Loyalty helps brands deploy fast setup loyalty programs. Launch quickly, drive engagement, and achieve rapid ROI with a quick launch loyalty program platform.

Loyalty

Zero-Party Data Loyalty Programs: Guide for Marketers

Zero-party data is reshaping loyalty programs. Learn how to collect, activate, and combine customer-declared data with first-party insights to drive personalisation, trust, and ROI.