Case study
Biscuit built a gamified rewards app on Dynamo
A rewards program for pet owners, powered by the Dynamo API. Quests, XP challenges, and real rewards, shipped without heavy development costs.
The API-first engagement engine for your product
Incentivize any customer behavior. Add gamified features like missions, leaderboards, and progress tracking to your app or platform through a headless loyalty API, without building or maintaining the engine yourself.
Where engagement leaks
Product teams know engagement drives retention. The leak usually shows up in one of three places.
Activation
The actions that matter go unrewarded
Purchases, referrals, completed onboarding: the behaviors your growth model depends on have nothing pulling users toward them.
Retention
Engagement fades after onboarding
Users sign up, explore, and drift. Without progress, goals, or competition, there is no reason to come back tomorrow.
Redemption
Points nobody cares about
If rewards are just numbers on a screen, they stop motivating. Engagement mechanics without real payouts become decoration.
The solution
If your product can send an event, Dynamo can reward it
Dynamo is a headless loyalty engine. Define event types with your own JSON schema, set reactors that respond the moment an action happens. No fixed templates. No rigid earn rules.
1. Report any behavior as an event
Purchases, referrals, deposits, lessons finished, invoices paid. One endpoint, your payload schema, validated on ingestion. Report from client or server with the right access level.
2. React instantly with rules you control
Reactors listen for events and act in real time. Award points, unlock a reward, grant a badge, or call a webhook into your own systems. Rules change in the console, not in code.
3. Target the right users automatically
Build audiences from profile attributes, event history, points balance, or purchase behavior. Audiences refresh on their own and can trigger reactors when users join or leave.
A gamification engine built into your loyalty logic
Goal-based mechanics and competition, delivered through the same API as everything else.
Missions
Reward goals, like extra purchases in a limited timeframe. Users see progress toward the goal.
Leaderboards
Time-bound or evergreen competitions that rank members on points earned. Introduce competition to increase engagement.
Badges & achievements
Recognize milestones with achievement rewards, granted automatically through reactors.
Tiers & progress
Point-based or behavior-based tier hierarchies that unlock benefits as users climb.
Points, XP, or credits
Display points as XP, credits, or cash value. Or run point-free programs entirely.
Referrals
Reward referrals with rules you define and tracking built in.
Rewards that pay out
Badges are nice. Real rewards change behavior.
Most gamification tools stop at points on a screen. Dynamo connects every mechanic to a rewards marketplace with fulfillment built in. Your users earn things they can actually spend
What your users can earn
→ Digital gift cards, fulfilled and delivered for you
→ Vouchers and discount codes, validated in real time via API
→ Cashback: prepaid Visa cards, PayPal credit, and virtual card top-ups that work with Apple Pay and Google Pay
→ Cash withdrawals at the ATM, with a PIN sent by SMS
→ Merchandise with stock tracking built in
Your dev team will ask hard questions. Good.
Dynamo is backend infrastructure, documented like it. A REST API with a TypeScript SDK, the Tiles SDK for React and React Native, webhooks, schema-validated events, three access levels, and separate staging and production environments. Send your engineers to the docs or straight into the sandbox before you ever talk to us.
Robust API-first loyalty engine
Dynamo's API-first design puts you in control, offering limitless possibilities to integrate loyalty features directly into your product. Here's a small sample of what Dynamo can do:
The Loyalty Console
Engineers integrate once. Your team runs it daily.
After integration, non-technical teams create and edit reactors, launch rewards, manage users, monitor activity, and test logic in the console. New rules and rewards don't need a sprint.
Headless by design. UI when you want it.
Render everything yourself through the API, or ship faster with pre-built components.
Tiles SDK
Drop branded loyalty components into your React or React Native app. Wallets, progress, rewards, leaderboards.
Loyalty Microsite
A ready-made, fully branded site. Standalone, embedded in your website, or wrapped in your mobile app.
Build your own
Use the API and SDKs directly and present Dynamo data exactly how you want. Complete control.
Build vs. buy
The real cost of building in-house isn't the build. It's owning it forever.
Your team can build an engagement engine. Then they scale it, adapt it, and maintain it as requirements keep changing. Dynamo gives you the flexibility of a custom build without the permanent ownership. Live in weeks, not the 6 to 12 months an in-house build takes.
Launching with Dynamo
Go live in weeks, not months. Your engineers integrate Dynamo themselves using our API and docs, and you choose how much support to add.
Scope and verify
Book a demo to map your use case and pricing. In parallel, your engineers verify the platform in the sandbox with the developer docs, before anything is signed.
Integrate with your team
Self-serve integration on your side: wire up event reporting and test loyalty logic in a dedicated staging environment, backed by documentation and email support.
Launch and scale
Go live on production infrastructure that has processed 100M+ events. Want ongoing hands-on help? Add Dedicated Program Management to your plan.
Start with the engine. Add what you need.
Dynamo gives enterprises and scale-ups the automation tools to build, deploy, and scale loyalty programs using our API and SDK.
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Dynamo Add-ons
Enhance Dynamo with powerful add-ons
- Extra Cloud Connections
- Gift Cards Integration
- Cash Payouts
- Instant Digital Coupons
- Loyalty Microsite
- Advanced Security (SSO, MFA)
- Social Media Module
- Dedicated Program Management
100M+
loyalty events processed
66M+
end users, and counting
3,000+
pre-built integrations
SOC 2
certified, GDPR compliant
Not sure Dynamo is the right fit?
Dynamo is one of three ways to run White Label Loyalty, all on the same platform. Prefer a turnkey program we build and run with you, whether you sell direct or through others? That's Activate. Need a custom build for requirements that don't fit a standard product? That's Enterprise. Here's how they compare.
You're here
Dynamo
Our loyalty API, built by your team. For product teams with engineers who want to build loyalty into their own app.
Activate
We build and run it with you. For manufacturers, wholesalers and distributors, and consumer brands that want a turnkey program without the build effort.
Enterprise
Fully custom, built around your requirements. For complex or large-scale programs that need a bespoke build and a fully managed delivery.
Frequently Asked Questions
Trusted by teams like yours
Real products, real results. Dynamo runs on the same platform behind loyalty programs at global brands, banks, and consumer apps. Here's what teams say about working with us.
Collaboration with WLL exceeded our expectations — responsiveness, proactivity, openness and readiness for finding new solutions is certainly what contributed to the smooth workflow and success of the project.
— Petra Beg, Toni Gril & Eva Rihtaršič
SKB Bank's BONUS project team - SKB Bank
From a technical perspective, working with White Label Loyalty was seamless. The product itself stands out for quality — it is robust, reliable, and remarkably easy to integrate with other marketing solutions and our database infrastructure.
— Monica Perez
Deployment Lead - S&T - PepsiCo
We approached White Label Loyalty to deliver a loyalty solution that was flexible enough to work across franchises with multiple point of sale systems and in several languages. They successfully delivered a solution that was up and running within our existing app within a few months.
— Katrin Anthes
Digital Business Direct Markets Manager - Burger King
See what Dynamo can do for your product
Book a demo for a walkthrough built around your use case. Or send your engineers into the sandbox today and let them kick the tires first.