Case study

V.Ships faced several challenges in engaging and retaining its seafarers. With a diverse and globally dispersed workforce, the company struggled with inconsistent engagement strategies and touchpoints across regions. 

V.Ships did not have a standard approach to recognising and rewarding crew loyalty, making it difficult to differentiate the employee experience or foster long-term motivation. 

This lack of cohesion limited the company’s ability to build a strong, connected community among crew members who often operate in high-pressure, isolated environments.

To address these challenges, White Label Loyalty implemented a fully customisable Crew Loyalty & Recognition Platform tailored to the unique needs of V.Ships. 

The platform enabled real-time recognition of seafarers for key milestones such as service longevity, safety achievements, and training completions. 

Designed to be scalable across global operations, the solution provided a centralised hub for tracking engagement and rewarding performance, while integrating seamlessly with ShipSure, V.Ships’ Marine Digital Platform.

This not only helped unify V.Ships' approach to crew engagement but also delivered meaningful impacts to crew performance and behaviour, furthermore V.Ships were able to gain data-driven insights that helped them to define long-term retention strategies and support cultural alignment across their fleet.

V.Ships is now working with leading consumer brands across Asia, including Toyota, to offer exclusive rewards and benefits to their seafarers. These partnerships are designed to deliver real-world value, such as better deals on cars, enhancing the program’s relevance beyond the workplace and further strengthening crew satisfaction and loyalty.