About White Label Loyalty

About Us

Who Are We?

White Label Loyalty was founded in 2015 with the goal of enabling businesses to better understand, engage and retain their customers by developing a cutting edge cloud based loyalty platform.

We are now delivering on that vision with a range of clients from small businesses to globally recognised brands which we serve primarily from our HQ in Leeds, UK — supported by our wider team located throughout the world.

Trusted By

Our Core Values

Start with the customer

Everything we do is driven by our commitment to the people who rely on WLL to achieve their goals.

Push boundaries

We create, innovate, and challenge the status quo. We are forward-thinking and pursue big goals.

Be curious

There are no silly questions or ideas. We never stop learning, and give ourselves the freedom to grow.

Do the right thing

We deliver on our promises. We always operate on trust, honesty and openness.

Win together

We work as a team and play to win – supporting, empowering and elevating each other.

What we stand for

Foster long-lasting and mutually rewarding relationships between brands and customers.

Praised by clients & partners

We pride ourselves on delivering on our promises & it shows in our reviews and ratings.

4.7/5

★★★★★

4.2/5

★★★★★

4.5/5

★★★★★

Redefining Loyalty on a Global Scale

Ease of use, smooth implementation, and wide use case coverage including being at the forefront of market movements, eg. ready for the metaverse.

Tony Bach

Director of Strategic Partnerships, Nexi Group

WLL proved to be very reliable, responsive, proactive, timely, easy to work with.

Petra Beg

Marketing Specialist, SKB

They (WLL) successfully delivered a solution that was up and running within our existing app within a few months which is continuously evolving in line with our strategy.