Native loyalty gamification features
Different ways to gamify your loyalty program, all built on the same powerful platform.
At a glance
Explore our suite of gamification features designed to boost engagement. Ready to deploy out-of the-box, and easily added through seamless API integrations.
Campaigns
Incentivize any customer action in one simple setup - specify your audience, date range, visuals, and reward mechanisms.
Missions
Give members a trackable goal, with rewards on completion.
Milestones
Reward key moments - a 10th order, a referral, an anniversary…
Leaderboards
Rank members against each other to increase competition
Tiers
Give members different levels to climb as they earn more points
Badges
Award visual recognition for an achievement
How it works
Every rule on the platform is built from 3 parts:
- Trigger - the event that starts things off: a purchase, a referral, or any custom event you define.
- Conditions - logic deciding whether this rule applies, such as a specific product, audience, or date range.
- Reaction - what happens once triggered: points adjusted, a voucher issued, a badge awarded…
Our rules engine evaluates every customer action against your predefined conditions. When those conditions are met, it automatically applies the relevant rewards.
Reactions can stack - bonus points and a badge for the same action.
Campaigns
A campaign bundles earning rules - such as audience, dates, rewards - into a single unit you can switch on, pause, or end - with full flexibility on how it runs.
Rule-based
An always-on earning rule with no end state. E.g. "1 point per £1 spent."
Goal-based
Contains one or more missions (see more below), with progress tracked automatically.
Example: retail
A retailer runs a standing rule-based campaign ("1 point per £1") alongside a goal-based one ("buy 5 items, get a bonus").
Example: manufacturing
A distributor grouping several campaigns - such as product or category-specific promotions - can manage them as one scheduled campaign ("October trade deals") instead of separately.
Missions
Missions are trackable goals within a goal-based campaign. Members see their progress and the reward fires automatically on completion.
Count-based
"make 5 purchases"
Value-based
"spend £1,000 this month"
Boolean
"follow us on social media"
A campaign can hold several missions - a welcome series, for instance, combining a few boolean missions like “complete sign up” with count missions like “make your first 3 transactions”.
Time windows can be fixed, or start per-member from the moment they qualify.
Progress updates in real time via the API, so you can build a progress bar, counter, or checklist.
Rewarding milestones
Rewards for key moments in a member's journey - a 5th order, a referral milestone, an account anniversary.
Milestones use simple campaign logic, including a trigger (e.g. an order or a referral), a condition (e.g. this is the 5th one), and a reaction (such as points, a voucher, or a badge).
Milestone rewards
Turn progress into motivation and give them another reason to keep purchasing or engaging.
Tiers
Tiers are status levels that members climb as they earn points - Bronze, Silver, Gold - unlocking better rewards along the way.
Tiered rewards example
Allow your users to unlock higher tiers with better rewards as they collect more points
Badges
Visual achievements members earn for specific actions or achievements.
Badges can combine with other rewards in one rule - e.g. bonus points and an "Influencer" badge for a high-reach social mention.
Badge examples
Example: an energy company offers different badges for customer actions they want to drive
Leaderboards
Automatic ranking so members can see where they stand.
Create competition
3 types: Lifetime (always on), Fixed period (set dates), Recurring (resets weekly/monthly/quarterly/yearly).
Configurable: Audience scoping (VIP tier, region, product line); visibility of a member's own rank, not just the top; managed from the console.
Incentivize any activity
Our event-based loyalty engine gives you the power to reward any kind of customer action - from referrals, to social media activity.
Flexible incentives
Drive the behaviours you want to see by tying rewards to specific customer actions.
Want to add gamification features to your product?
Explore Dynamo, our engagement API, or book a call with our sales team to find a solution tailored to your business.