How Daikin Turned Indirect Sales into Customer Retention

Daikin's loyalty program is powered by White Label Loyalty's flexible technology. Discover how this B2B rewards scheme works in this case study.
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Before WLL

  • No direct access to end customers due to reliance on third-party merchants.
  • Limited visibility into product purchases and user behaviour.
  • Low ROI from traditional marketing efforts and poor customer engagement.

After WLL

  • Built a direct connection with costumers through a dedicated loyalty app.
  • Gained customer insights with real-time purchase data.
  • Increased engagement and brand loyalty through personalised rewards.

Case study

Daikin

Daikin

About

Daikin is a leading manufacturer of plastic pipe systems and solutions for plumbing, waste, drainage, and water management, serving installers, engineers, and contractors.

Location

Global

Industry

Manufacturing

Company Size

12,000+

Products Used

Loyalty Engine

Loyalty Engine

Receipt Scanning

Receipt Scanning

Loyalty Console

Loyalty Console

Mobile App

Mobile App

The challenge

Daikin faced a significant challenge in building relationships with the end users of their products because all purchases were made through third-party stockists and distributors. 


This indirect model prevented Daikin from accessing customer data, making it difficult to understand who their customers were, how they were buying, and what influenced their purchasing decisions. 
 

As a result, their marketing efforts lacked precision, and their customer retention campaigns yielded low returns due to the inability to personalise or target offers effectively.

The solution

To address these issues, White Label Loyalty developed a tailored B2B loyalty solution for Daikin. 


Delivered through a custom mobile app, the platform featured advanced receipt scanning and validation capabilities that allowed end users to upload purchase receipts from any merchant. 
 

Once verified, users were awarded loyalty points that could be redeemed for a wide range of rewards, including vouchers from popular brands like Amazon, Argos, and Just Eat. The app was also designed to push personalised notifications and exclusive offers, incentivising continued engagement. 
 

This innovative approach gave Daikin real-time access to granular purchasing data, allowing them to understand user behaviour, track sales trends, and run targeted campaigns, all while building a meaningful connection with their end customers.

Key takeaways

  • Gained direct access to end customers, bypassing reliance on third-party stockists for data.
  • Turned anonymous transactions into meaningful insights through receipt-level tracking.
  • Delivered a seamless, rewarding user experience that boosted engagement and loyalty.

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