Loyalty Platform Pricing
Pricing depends on monthly active users, the setup you need, the integrations you connect, and the solution you choose. Get a tailored estimate in 60 seconds or talk to our pricing team.
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Discover the loyalty package that fits your business model
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A pricing estimate sent directly to your inbox
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Use the estimate as a guide and speak to us when you're ready
Is WLL right for you?
Built for serious loyalty programs. Probably not for everyone.
We work best with companies who want a loyalty platform that adapts to their business, not a generic one they have to adapt to. Here is a quick read on fit so you can decide before you read on.
You'll get the most out of WLL if…
→ You're an established consumer or B2B brand looking to invest in a customizable loyalty platform.
→ You have the technical resources (in-house, partnered, or via your team) to integrate and configure a flexible system.
→ Your program has meaningful audience scale or transaction volume, or you're planning to launch with it.
→ You're a multi-location retailer or hospitality group, a manufacturer selling through channels, or a digital-first / product-led brand.
→ You want a long-term platform partner, not a quick plug-in you'll outgrow.
WLL probably isn't the right fit if…
→ You're a solo founder, micro-business, or pre-funding start-up.
→ You want a plug-and-play Shopify or e-commerce loyalty add-on rather than a platform you can shape.
→ You need an off-the-shelf program with zero configuration or customization.
→ Your budget for loyalty infrastructure is under £1,000/month.
→ You run a single-location, small-volume retail or hospitality operation needing a simple stamp-card loyalty program.
Not sure where you fit?
Get in touch and we will tell you honestly whether WLL is the right fit for what you are trying to build.
How pricing works
How much does a loyalty program cost?
Pricing depends on your monthly active users (MAUs), the complexity of your setup, the integrations you need, and the solution you choose. Here is what actually shapes your final number:
Modular by design
Each part of the platform is priced separately. That includes the core loyalty engine, your chosen frontend (mobile app, microsite, or your own UI), and feature modules covering areas like AI insights, marketing campaigns, referrals, and receipt scanning. You pick what you need today and add modules as your program grows.
Priced by monthly active users
The core platform is licensed by monthly active users, or MAU. An MAU is any user who interacts with your program in a given calendar month: a transaction, a redemption, a login, or any tracked event. The cost per MAU drops at higher tiers, so the more your program grows, the lower your unit cost gets. Activate is custom-priced because it bundles pre-built apps, microsites, and managed services.
Custom quote when you need one
Multi-region rollouts, complex enterprise integrations, or bespoke architecture work get a tailored quote. The pricing estimator covers the most common cases. For everything else, our team will scope and price your specific build.
What is included with White Label Loyalty?
These 6 capabilities are built into the White Label Loyalty platform itself. They are included in any solution you choose, though some specific add-ons may apply.
API-first platform
Full REST API access. Documented APIs for events, users, rewards, marketing, and venues, so you can build loyalty into any product or system you run.
Loyalty console dashboard
Manage members, rules, rewards, and campaigns from one admin console. No developer required for day-to-day program management.
Enterprise-grade security
GDPR compliant, with security certifications and audits documented in our trust center. Your data stays under your control.
Access to 3,000+ integrations
Connect to CRMs, marketing platforms, business intelligence tools, ePOS systems, and social platforms. Available with the Cloud Connection add-on.
Rules and events engine
Build a loyalty program that responds to any customer action with any reward, badge, or system trigger you set. The engine works in real time.
AI-powered analytics
Customer churn prediction, lifetime value, segmentation, and recommendation insights to inform your campaigns. Available with the AI module add-on.
Which loyalty solution is right for you?
Three solutions, each built for a different way of operating a loyalty program. Not sure which fits your use case? Talk to our team and we will map your requirements to the right path.
Dynamo
Headless API-first loyalty engine for product and engineering teams.
Best for: SaaS, fintech, marketplaces, any product that owns its UX
You will get
→ Loyalty engine API and SDK
→ Custom rules and events engine
→ React and React Native SDKs
→ Developer sandbox and documentation
Activate
Ready-made loyalty programs for manufacturers, wholesalers, and consumer brands.
Best for: manufacturers, wholesalers and distributors, and consumer brands
You will get
→ Branded mobile app or microsite
→ Receipt scanning, promo codes, or direct data feed
→ Rewards catalog and tier management
→ Campaign management and reporting
Enterprise
Fully custom loyalty programs, designed and delivered by our team.
Best for: complex or large-scale programs that need a bespoke build
You will get
→ Fully managed build and launch
→ Custom architecture and integrations
→ Discovery and scoping
→ Security, legal, and procurement support
Build or Buy
Compare your options
Three paths to a loyalty program. Here's how they compare on speed, flexibility, and total cost.
Build in-house
Time to launch
12+ months
Cost
$5M–$30M build, plus ongoing maintenance
Engineering load
Heavy and ongoing
Flexibility
Full, but you also maintain everything
Best for
Rare cases where loyalty is the core product
Generic SaaS / loyalty tools
Time to launch
Months
Cost
Low entry, often inflexible at scale
Engineering load
Minimal
Flexibility
Constrained by vendor templates and roadmap
Best for
Small B2C programs with standard mechanics
White Label Loyalty
Time to launch
4–12 weeks from contract to live (For most use-cases)
Cost
Modular SaaS, scales with MAU
Engineering load
Light (managed) to medium (API-first)
Flexibility
API-first, fully brandable, B2B / B2C / channel
Best for
Brands that want speed, scale and control
Launching with Activate or Enterprise
Most Activate and Enterprise programs go live in 4 to 12 weeks. Here is what happens during that time, and the team you will work with.
Kickoff and scoping
Define scope, integrations, success metrics, and launch milestones with your project manager and implementation team.
Build and integrate
Set up earning rules, tiers, rewards catalog, and campaign templates. Connect your stack to the loyalty engine. Brand and messaging applied to the interface. Run user acceptance testing and stakeholder sign-off before go-live.
Launch and hypercare
Go live with a hypercare period of close-daily support for the first month. After hypercare, you transition to your success management plan.
You also get...
Dedicated project manager
Single point of contact from day one of kickoff through go-live and beyond.
Implementation and dev team
A full team works through configuration, integration, and testing alongside your team.
Hypercare period after launch
Close-daily support for the first month after you go live. Issues resolved fast, new campaigns built with you.
20+
countries
25+
industries
3,000+
integrations
130 million+
loyalty events, and counting!
Proven outcomes for businesses like yours
From startups to Fortune 500s, businesses trust us to deliver real, measurable growth. Here’s what they’ve accomplished with us.
See how our clients are transforming loyalty across industries
From a technical perspective, working with White Label Loyalty was seamless. Their team demonstrated exceptional professionalism, and their expertise made the entire experience smooth and efficient. The product itself stands out for quality - it is robust, reliable, and remarkably easy to integrate with other marketing solutions and our database infrastructure. I would not hesitate to recommend WLL to any organization looking for innovative and effective solutions in consumer engagement and data-driven marketing.
— Monica Perez
S&T Deployment Lead - PepsiCo
We chose White Label Loyalty for a flexible solution across franchises, with multiple POS systems, and in several languages. They successfully delivered a seamless integration within just months, and the solution continues to evolve with our strategy.
— Katrin Anthes
Digital Business Direct Markets Manager - Burger King EMEA
White Label Loyalty’s speed in getting this campaign to market has been exceptional, we had an incredibly short turnaround time and WLL’s team got the campaign live without hassle or stress. The account management support and communication that we have had from the team have been great, keeping us informed at all stages with regular status updates during and after the campaign.
— Lucy Alborough
Shopper Brand Manager - Retail Marketing - AkzoNobel
