Case study

Biscuit is addressing the growing problem of dog health issues, particularly after the pandemic, which led to an increase in dog ownership and conflicting pet-care advice. 

Their mission is to create a nation of healthier and happier pets whilst reducing the cost and uncertainty associated with pet ownership. To keep people motivated, Biscuit needed an easy way to engage its growing user base.

White Label Loyalty provided a flexible loyalty API to power Biscuit’s app. The API functions as a way to simply “turn on customer loyalty” and helps Biscuit save time and money on in-house development. 

Our API gives Biscuit complete control over how their loyalty app works - including setting up how ‘biscuits’ are earned, rewarding users and enabling the gamification elements.

GAMIFIED FEATURES

Biscuit’s new Quests feature takes engagement to the next level. Users can join walking challenges, take quizzes, and collect badges to earn XP. Reaching 100 XP in a skill domain unlocks new levels and biscuit rewards.

This gamified approach boosts engagement while encouraging positive habits and raising awareness of dog well-being.

Thanks to our flexible API, Biscuit can effortlessly create, update, and scale features like Quests. Fresh challenges, tailored earning rules, and new gamified elements are all achievable without extensive development time.

Users have walked a total of 950,000 miles so far, completing over 350,000 daily activity goals and over 60,000 weekly challenges. Biscuit’s success can be attributed to its ease of use, engaging gamified challenges, and wide range of reward options.