Case Study
ARDEX
Learn how Ardex effectively reaches their end users, collects first-party data, and creates better customer relationships.
A loyalty program that keeps customers buying your products, whether you sell through others or direct.
If you're a manufacturer or consumer brand selling through retailers or distributors, you never see who buys your products. If you're a wholesaler or distributor selling direct, your customer data sits in silos you can't act on. Activate is a branded loyalty program we build, launch, and run for you, so you can reward your customers, capture first-party data, and own the relationship.
Three ways brands lose their customers
However you sell, the result is the same: you can't reward the people who buy your products, you can't bring them back, and you can't tell which marketing drives sales. See which one sounds like you.
Manufacturers & trade brands
You make it. Someone else sells it.
Your products reach the market through distributors, merchants, and contractors, so the sell-through data and the customer relationship sit in the middle of the channel, not with you.
Wholesalers & distributors
You own the sale. Not the loyalty.
You sell direct and hold the transaction data, but it sits in silos. There is no unified view of your customers, and no lever to reward them, influence what they buy, or keep them from drifting to a competitor.
Consumer brands
It sits on someone else's shelf.
Shoppers pick you off a shelf in a supermarket or pharmacy, and the retailer keeps the transaction data. You get the sale, but no idea who bought or why.
The solution
A loyalty program built around how you sell
Activate is a branded loyalty program that adapts its data capture to how you sell: receipt and invoice scanning when someone else owns the sale, a direct data feed when you do. Either way, you end up with one clear view of your customers and a program that keeps them buying.
Manufacturers: one program that rewards every purchase
1. Customers join your branded program through an app or microsite in your identity, not ours.
2. They prove a purchase by scanning a receipt or invoice, an on-pack QR code, or a product code, from any retailer or distributor.
3. They earn points or cashback and redeem them for rewards, which keeps them buying your products.
4. You capture first-party data and a direct relationship you never had before.
Wholesalers & distributors: one view of the customers you already serve
1. Connect your sales data through a direct feed or unique product codes. No receipt scanning needed.
2. See every customer in one place, instead of scattered across siloed systems.
3. Reward and influence buying behavior with points, tiers, and targeted offers.
4. Keep customers coming back, with a real lever against drifting to competitors.
Consumer brands: run every campaign from one platform
1. Shoppers scan their receipt from any retailer, and Activate recognizes your products on it.
2. They join your campaign: prize draws, cashback offers, or reward programs.
3. Every campaign runs from one platform, instead of a new setup each time.
4. First-party data lands in one place, ready for your next campaign.
Launch your loyalty program in four steps
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Everything your loyalty program needs, in one platform
The same engine behind our largest programs, packaged and delivered as a turnkey program, however you sell.
Branded, customizable interface
Tailor the platform to your brand identity with custom designs and user experiences.
Advanced rule engine
Create sophisticated, event-driven loyalty programs with flexible rules that adapt to any customer behavior.
Gamified campaigns
Drive engagement with points, badges, and challenges that turn interactions into rewarding experiences.
Detailed analytics
Actionable insights and comprehensive reporting to measure performance and optimize your program.
Tiers
Enhance loyalty with tiered rewards that offer exclusive benefits to your most engaged customers.
User segmentation
Group customers by behavior, preferences, or demographics for personalized campaigns.
Consent management
Stay compliant with data privacy regulations by managing customer consent within the platform.
Push notifications
Keep users engaged with timely updates, offers, and reminders delivered to their devices.
Earn and burn
Let customers earn loyalty points for their actions and redeem them for rewards in an engaging cycle.
The Loyalty Console
Track, analyze, and optimize customer engagement with powerful analytics and segmentation tools in one dashboard. You get one unified view of your customers and sales, and your team can make day-to-day changes, like rewards and campaigns, without a developer.
Launching with Activate
Most Activate programs go live in 4 to 12 weeks. Here is what happens during that time, and the team you will work with.
Kickoff and scoping
Define scope, integrations, success metrics, and launch milestones with your project manager and implementation team.
Build and integrate
Set up earning rules, tiers, rewards catalog, and campaign templates. Connect your stack to the loyalty engine. Brand and messaging applied to the interface. Run user acceptance testing and stakeholder sign-off before go-live.
Launch and hypercare
Go live with a hypercare period of close-daily support for the first month. After hypercare, you transition to your success management plan.
Loyalty that fits your resources, not the other way round
Flexible pricing whether you sell through others or direct. Start with a plug-and-play program and scale as you grow. No existing loyalty setup or first-party data needed to begin.
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Activate Add-ons
Enhance your Activate plan with these add-ons
- Extra Integrations
- Instant Coupons
- Expanded Rewards Catalog
- Social Media Engagement
- VIP Custom Rewards
- SSO
- ATM Cashback
- Prepaid VISA Cards
- Gift Cards
20+
countries
25+
industries
3,000+
integrations
66million+
loyalty events, and counting!
Not sure Activate is the right fit?
Activate is one of three ways to run White Label Loyalty, all on the same platform. If you have engineers and want to build on our API, or you need a fully custom build, one of the others may suit you better. Here's how they compare.
Dynamo
Our loyalty API, built by your team. For product teams with engineers who want to build loyalty into their own app.
You're here
Activate
We build and run it with you. For manufacturers, wholesalers and distributors, and consumer brands that want a turnkey program without the build effort.
Enterprise
Fully custom, built around your requirements. For complex or large-scale programs that need a bespoke build and a fully managed delivery.
Frequently Asked Questions (FAQs)
Trusted by brands like yours
Real programs, real results. Manufacturers, wholesalers and distributors, and consumer brands use Activate to reward their customers, capture first-party data, and drive repeat sales.
From a technical perspective, working with White Label Loyalty was seamless. The product is robust, reliable, and remarkably easy to integrate with our marketing solutions and database infrastructure.
— Monica Perez
Deployment Lead, S&T - PepsiCo
White Label Loyalty helped us connect directly with our end customers, driving engagement, insight, and a 10% increase in annual spend across our customers.
— Alex Underwood
Head of Marketing & Regional Sales Manager - ARDEX / BAL
White Label Loyalty's speed and reaction to get this campaign to market was exceptional. We had an incredibly short turnaround time and the team managed to get the campaign live without hassle or stress.
— Lucy Alborough
Shopper Brand Manager, Retail Marketing - AkzoNobel