Case Study

AkzoNobel

AkzoNobel are experts in creating paints and specialty coatings for both industry and consumers. They operate worldwide, in more than 150 countries, and are set to become the global industry leader.

The Challenge

AkzoNobel were looking for a more streamlined way to run engagement campaigns with their consumers. With their products being sold all over the country across multiple retailers, the challenge was to create a simple solution that would allow any customer buying a Dulux paint to get a reward easily. And as receipts varied in shape and size, they needed a technology powerful enough to be able to extract their product from the receipt and process it with ease, so that customers could get rewarded for their purchase.

The Solution

In under 10 days, we created the Dulux Cashback campaign solution. The one stop shopper activation solution drove thousands of customers to engage with the campaign microsite.

We deployed a microsite where customers could scan their receipt with a Dulux product from any UK retailer. The loyalty engine then verified the receipt, which allowed the customer to claim the cashback reward.

The receipt scanning technology was able to read the receipts from various retailers, and the system collected the information on customers. This proved to be extremely effective as AkzoNobel received a complete overview of the customer’s buying habits across the UK, in one place.

Loyalty Engine

Our loyalty engine is an AI and event-based powerhouse that drives the White Label Loyalty platform. Every part of it is designed with your business in mind, giving you the power to maintain a customer base, improve retention and drive return visits.

Microsite

Save yourself time and effort by using our White Label Loyalty platform’s microsite frontend. It can easily be integrated within an existing platform or used standalone, making it as simple as possible to set up your new loyalty app.

Receipt Scanning

Receipt scanning can be an important function of loyalty card apps, which is why our custom-built system uses intelligent computer vision powered by machine learning to capture transaction data from any receipt.

The Results

The Dulux Cashback campaign was a success. As AkzoNobel's Shopper Brand Manager Lucy Alborough put it: “The key objective of the campaign was to explore a more technically savvy alternatives to a standard cashback promotion and how we could make life easier for our entrants. With WLL’s solution we were able to build a fantastic online platform that allowed us to keep up to date in real time with performance and engagement.”

The solution helped AkzoNobel resolve their main problems. While their customers seamlessly submitted their receipt and received a reward for their purchase, AkzoNobel received insightful data in return. Furthermore, it engaged over 600 shoppers with more than 200 cashback offers redeemed.

> 3,500

unique campaign site visits

> 600

users registered

200+

cashback orders submitted

Testimonial

“White Label Loyalty’s speed and reaction to get this campaign to market has been exceptional, we had an incredibly short turnaround time and WLL’s team managed to get the campaign live without hassle or stress. Their account management support and communication that we have had from the team has been great, keeping us informed at all stages with regular status updated during and after the campaign.”