Case Study


AkzoNobel are experts in creating paints and specialty coatings for both industry and consumers. They operate worldwide, in more than 150 countries, and are set to become the global industry leader.


The Challenge

AkzoNobel were looking for a more streamlined way to run engagement campaigns with their consumers. With their products being sold all over the country across multiple retailers, the challenge was to create a simple solution that would allow any customer buying a Dulux paint to get a reward easily. And as receipts varied in shape and size, they needed a technology powerful enough to be able to extract their product from the receipt and process it with ease, so that customers could get rewarded for their purchase.

The Challenge

The Solution

In under 10 days, we created the Dulux Cashback campaign solution. The one stop shopper activation solution drove thousands of customers to engage with the campaign microsite.

We deployed a microsite where customers could scan their receipt with a Dulux product from any UK retailer. The loyalty engine then verified the receipt, which allowed the customer to claim the cashback reward.

The receipt scanning technology was able to read the receipts from various retailers, and the system collected the information on customers. This proved to be extremely effective as AkzoNobel received a complete overview of the customer’s buying habits across the UK, in one place.

The Solution

The Results

The Dulux Cashback campaign was a success. As AkzoNobel's Shopper Brand Manager Lucy Alborough put it: “The key objective of the campaign was to explore a more technically savvy alternatives to a standard cashback promotion and how we could make life easier for our entrants. With WLL’s solution we were able to build a fantastic online platform that allowed us to keep up to date in real time with performance and engagement.”

The solution helped AkzoNobel resolve their main problems. While their customers seamlessly submitted their receipt and received a reward for their purchase, AkzoNobel received insightful data in return. Furthermore, it engaged over 600 shoppers with more than 200 cashback offers redeemed.

The Results

> 3,500

unique campaign site visits

> 600

users registered


cashback orders submitted


“White Label Loyalty’s speed and reaction to get this campaign to market has been exceptional, we had an incredibly short turnaround time and WLL’s team managed to get the campaign live without hassle or stress. Their account management support and communication that we have had from the team has been great, keeping us informed at all stages with regular status updated during and after the campaign.”

Lucy Alborough

Lucy Alborough - Shopper Brand Manager - Retail Marketing - AkzoNobel

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