How do you increase visitors to your business, all while learning more about their behaviour? For Burger King Europe, the answer was a customer loyalty programme. We scoped, built and deployed an end to end reward programme for Burger King Switzerland in under three months utilising our loyalty engine, unique PWA microsite and receipt scanning technology.

Case Study

Burger King EMEA

Burger King Europe was looking for a new loyalty solution. The company was aiming to retain more of its existing customers and increase the frequency with which they visited the restaurant chain; however, it also wanted a greater insight into the behaviour of its consumer base. This was a more complex puzzle to solve than it might sound.Burger King is a huge business. It’s part of Restaurant Brands International, a company with over 26,000 restaurants worldwide. With such a large potential user base, it was important for Burger King to find a solution they could test out in a single pilot market before potentially rolling it out on a wider scale. The location chosen for this was Switzerland.While this was obviously a much smaller market than the entirety of Europe, it still presented a considerable challenge. Whatever reward card app ended up being created would have to work across 75 stores owned by 14 different franchisees. This meant coming up with a restaurant loyalty software solution that would consistently capture transaction data across three different POS systems.

The Challenge

To solve this puzzle, we decided to rule out directly integrating the loyalty app with the stores’ ePOS systems, as the multiple varieties of POS would have made this too costly and time-consuming. Instead, we configured our existing receipt scanning system to be able to understand the different receipt layouts Burger King Switzerland was using.We also wanted to avoid any customer inconvenience. Many of Burger King’s consumer base already had a myBK account, so we decided to integrate a branded microsite into the existing Burger King app. This meant there was no need for customers to re-register to access the new loyalty programme. &nbsp;

The Solution

Our time-saving decisions worked, and we were able to deploy the pilot Burger King loyalty app in just three months. Despite the fact that the pilot scheme was advertised very little outside of the existing Burger King app, it quickly became a success.The customer engagement that Burger King was seeing was impressive, but did it drive repeat visits? The data we collected shows that it did, with 44% of users submitting more than one receipt.Throughout this time, we were able to keep the system up over 99.9% of the time, and successfully spotted fraudulent activity on several occasions. Due to the success of the pilot, we are now enhancing the system to directly integrate with self service kiosks and roll out the solution to other markets within Burger King EMEA. &nbsp;

Digital Business Direct Markets Manager 

Katrin Anthes

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We scoped, built and deployed an end to end reward programme for Burger King Switzerland in under three months utilising our loyalty engine, unique PWA microsite and receipt scanning technology.

Burger King EMEA Case Study - White Label Loyalty

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Wavin is the leading manufacturer and supplier of plastic pipe systems and solutions. They offer solutions for above and below the ground projects including plastic pipes for plumbing, waste and sewer systems, roof drainage and more.&nbsp;

Wavin UK

In the past the majority of Wavin’s ongoing promotional activity was managed with and through its merchant customers. Wavin’s own national promotional campaigns, direct with installers, tended to be once a year only and focused on competitions. The possibilities to directly connect with end users and collect data on an ongoing basis, to inform future promotions, were therefore limited. Equally, relying on merchants for customer and transaction data was complicated and inefficient. Wavin needed its own data-driven marketing and loyalty solution that would supercharge the brand’s direct to end customer strategy and improve revenues.

We created a B2B loyalty solution, via an App, that connects Wavin directly to their end customers (plumbers and installers). Our receipt and invoice scanning technology, integrated into a branded mobile App called ‘Wavin Rewards’, allows Wavin to reward its end customers for purchasing its products in all stockists’ stores nationwide. This is particularly important (and unprecedented) for a company, whose products are available in thousands of points of sale throughout the UK, from large national chains to small independents. It means that Wavin end customers are not limited to buying from a particular merchant – no matter where they purchase, their Wavin brand-related purchases will be rewarded.&nbsp;Furthermore, our events-based system allows Wavin to create custom rules for when and how Wavin Rewards App users will be rewarded. In addition to earning points for pounds spent, users are also incentivised to refer a friend to the program using our Referral Module. Within the Mobile App, users can choose from a range of rewards provided by WLL's reward fulfilment and voucher management service. All rewards are delivered digitally, reducing the complexity in the rewards' last mile.&nbsp;In order to maximise the performance and ROI of the program, Wavin has opted for additional functional and reporting modules. For instance, using the Marketing and Analytics modules provides a much deeper understanding of user behaviour and facilitates a better level of personalisation of communications.

Marketing Director Wavin UK & Ireland

Daniela Gould

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Wavin Rewards app allows Wavin customers be rewarded for shopping Wavin products from any vendor using White Label Loyalty's receipt and invoice scanning technology and voucher management system.

Wavin Rewards Case Study - White Label Loyalty

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Wavin

We scoped, built and deployed an end to end loyalty program for a high end, tapas restaurant chain La Casita together with Pernod Ricard who utilised our full range of solutions to understand, reward and communicate with their customers.

La Casita

La Casita wanted to go from having no existing loyalty solution in place or database of customers to launching a loyalty program that would allow them to gain a deep understanding of their customers behaviour that offers a seamless and frictionless experience for their customers.

In order to give customers the flexibility to choose how they wanted to earn points, La Casita chose to use both our card linking and receipt scanning technologies to capture transaction data, integrated with a branded mobile app and marketing suite.

La Casita Rewards launched in 2018 and was enthusiastically adopted by customers, with the app reaching the top 5 in the App Store Food &amp; Drink category. Since then the program has grown to over 4000 users who have submitted over 3800 receipts.

Co-founder

Simon Miller

White Label Loyalty deployed La Casita Rewards Loyalty Program with a restaurant mobile loyalty app, card linking, rewards and more.

La Casita Loyalty Program Case Study - White Label Loyalty

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Emma's Diary is the largest UK Pregnancy App allowing women to track their pregnancy and receive exclusive offers which align with the current stage of their pregnancy.

Emma's Diary

The existing Emma’s Diary app was suffering from low engagement and a high churn rate. Lifecycle Marketing, the owners of Emma’s Diary needed to redevelop the app in a way that would enable them to retain their existing user base and grow it by keeping new users engaged.

We developed a bespoke cross platform mobile app and cloud service that allowed users to interact with Emma’s Diary content and receive marketing push notifications sent from our Marketing module.The app integrated with all of the Emma’s Diary API’s to display content natively in the app, including a mobile advertising platform to better serve users specific to their stage of pregnancy.We also deployed SSO authentication so that Emma’s Diary users could use the same user account across both the Emma’s Diary website and app. After the launch of the app, we provided ongoing feature development, maintenance and support with 99.999% uptime.

The app helped to grow the user base from 120,000 to over 360,000 in the first 10 months post-launch. It has since then grown from 360,000 to 700,000 to date. Our platform also provided Lifecycle Marketing with better insight of which of their customers were engaging with their pregnancy pack scheme.

Finance Director

Gareth Huxtable

Emma's Diary is the largest UK Pregnancy App allowing women to track their pregnancy and receive exclusive offers which align with the current stage of their pregnancy. White Label Loyalty developed the loyalty app.

Emma's Diary App Case Study - White Label Loyalty

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Wotzon Rewards is a unique service operating in Thailand providing tourists with attractive money saving rewards to local businesses. Participating merchants can manage their own rewards and loyalty in real-time using the platform.

Wotzon Rewards

Wotzon found that most solutions in the market to build an ecosystem loyalty platform were expensive. They wanted the flexibility to cater for multiple participating merchants in different industries, create a self-service model for merchants with comprehensive reporting and marketing tools.

We deployed our multi-tenanted loyalty platform solution linked to a bespoke app on iOS and Android. This included a self-service loyalty engine for merchants, reporting and targeted marketing suite and other bespoke features

From proof to launch in weeks with over 250 merchants on the platform.

Wotzon Rewards is a unique multi-tenanted service operating in Thailand that provides tourists with attractive money saving rewards and offers for local businesses.

Case Studies

Burger King EMEA

Wavin

La Casita

Emma's Diary

Wotzon Rewards