HOW TICKIT BY DUBAI HOLDING TRANSFORMS CUSTOMER LOYALTY ACROSS 3000+ OUTLETS
Case study
Dubai Holding
About
Dubai Holding is a UAE-based global investment company with operations across retail, hospitality, leisure, and entertainment.
Location
United Arab Emirates
Industry
Retail
Company Size
10,001+
The challenge
Dubai Holding wanted to create a first-of-its-kind rewards program to offer members instant rewards for shopping at virtually any destination across the UAE. They wanted to ensure users had a frictionless, digital-first customer experience.
The app needed to work with over 3000 participating outlets and >300 brands.
The solution
We provided the front end and back end of the loyalty app Tickit. The program brings user-friendly card-linking technology with both Visa & Mastercard to the UAE for the first time.
Members effortlessly earn and redeem points by connecting a payment card to the app and then shopping as normal in over 3000 participating outlets across the UAE. Points are automatically earned without having to present the app or scan receipts. They can then be redeemed via a virtual card in the app.
Tickit is the first program in the Middle East to debut an effortless redemption via a virtual payment card that users can add to their mobile wallet, providing a seamless omnichannel experience.
Within less than one year since its launch, Tickit has become the second-largest program in the UAE in terms of the number of participating outlets, providing value to customers via an ever-growing network of brand partners.
2nd largest
LOYALTY PROGRAM IN THE UAE
>3000
PARTICIPATING OUTLETS IN 10 DIFFERENT SECTORS
1000+
SIGNUPS IN THE FIRST MONTH
Key takeaways
- In less than one year, Tickit became the second-largest rewards program in the UAE, with over 3,000 participating outlets across 10 sectors.
- The unique card-linking technology enabled automatic point earning with Visa and Mastercard, simplifying the rewards process and enhancing user engagement.
- Tickit's effortless point redemption via virtual payment cards contributed to higher satisfaction and user loyalty, driving consistent engagement and positive feedback.
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