White Label Loyalty Blog

The latest updates, stories, ideas and guides from the White Label Loyalty team.

Loyalty Gamification: 3 Examples To Learn From

Gamifications are one of the best ways to increase customer engagement in your loyalty program and definitely the most fun one. Get inspired by these great examples of loyalty gamification that we collected.

0 Comments8 Minutes

Does Customer Loyalty Equal Retention?

If you've ever wondered whether customer loyalty means retention, this is the blog for you. In this short yet informative read, we give 5 good reasons why loyalty programs bring a lot more than just repeat purchases to a business.

0 Comments6 Minutes

How To Create an Effective Tiered Loyalty Program

Whilst there is no one size fits all solution to creating a tiered loyalty program, we have gathered top industry insight to help you create one as effectively as possible.

0 Comments11 Minutes

The Future of Loyalty Programs

Here at White Label Loyalty, we often say that we believe we are the Future of Loyalty. So what does that mean, you ask? Let us tell you what we think the Future of Loyalty Programs looks like.

0 Comments4 Minutes

Loyalty Programs: Expectations vs. Reality

Nothing is as it seems. We welcomed 2020 with open arms and we were blessed with a pandemic. Today, we’re here to reveal some expectations vs. reality about loyalty programs. We don’t mean to burst any bubbles here but let us set a few things straight...

0 Comments5 Minutes

What Your Brand Should Learn From Past Health Crises

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

0 Comments4 Minutes

Shopper Marketing and Brand Activation in the New World

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.

0 Comments7 Minutes

5 Steps to a Safe Hospitality Track & Trace

Following the Government’s new guidance on how to reopen hospitality businesses post-lockdown, there has been a large debate over the new Track & Trace requirements. Between managing the numbers of guests, heightened hygiene and social distance policing, restaurants, pubs, bars and cafés have a lot on their plate. The last thing they need is to worry about abiding by the data-protection legislation they might not be familiar with. Luckily, we’re here to help. Read on to find our 5 steps to a safe hospitality Track & Trace.

0 Comments5 Minutes

China’s Market Recovery: An Insight Into Post-Lockdown Shopper Behaviour?

China has emerged from its lockdown slumber and into a stabilisation phase, inching back to normality one week at a time; China's experience can give us a glimpse into the future how shoppers will react once the curtain slowly starts to lift.

That being said, China is a very different place to the UK's in many ways. For example, can you imagine the UK government releasing an app that assigns us covid health codes that dictate whether we can go to work, enter cafes or shopping malls? Look at the resistance to the NHS contact tracing app here in the UK!

0 Comments5 Minutes