Marketing
Personalization that leads to customer loyalty: Examples & Strategies
Personalization marketing strategies can help you to engage and retain customers. Find out how to achieve personalization with examples from top brands.
Marketing Articles – Page 3
New trends, emerging technologies and industry thought leadership on all things marketing & brand activation. Page 3 of 3.
Marketing
Valentine's Day Marketing Campaign Ideas From Brands You Love
Valentine's Day is a money-making opportunity for businesses. Read this blog post for inspiration from the brands who have launched creative marketing campaigns...
Marketing
‘Tis the Season for Online Retailers to Build Lasting Customer Loyalty
How can retailers capitalize on the biggest holiday of the year? See our tips to help you turn one-time Christmas shoppers into lasting loyal customers...
Marketing
How to use the Black Friday rush to turn sales into long-term customer loyalty
The Black Friday weekend marks the beginning of your retention strategy. Get it right this year with loyalty mechanics.
Marketing
How to create a memorable loyalty program name
Want to know the most important factors to consider when choosing your loyalty program name? We've broken it down for you
Marketing
Google’s Cookies Ban Delayed As Marketers Start To Welcome A Move Away
Google's delay on its third-party data ban has caused a stir with marketers who were readying their preparations, discover more about this. Also, find out about how a loyalty program can provide help with a solution for the future when the ban does eventually take place.
Marketing
Perceived Value vs Consumer Values: Striking A Balance
Have consumer values overtaken perceived value? Find out in this blog post assessing the two concepts.
Marketing
The Growing Relevance Of AI In Marketing
Want to find out more about the impact of AI in marketing? Read this blog post to discover the strategies used to implement AI in the world of marketing.
Marketing
World Environment Day and Green Marketing: Why You Need To Start Adapting Today
Need some tips to help your marketing to be more environmentally conscious? Explore the concept of green marketing and why it could be vital for your business as well as for the planet.
Marketing
The Future Of Direct-To-Consumer Strategy And The Role Of Data
Through the pandemic, brands have shifted more towards direct-to-consumer strategy. So what does it take to succeed in D2C? Find out here.
Marketing
How to Win Valentine’s Day with Brand Activations
Valentine’s Day might be the most important one ever, and retailers need to take advantage of that with brand activations.
Marketing
How Purpose-Driven Marketing Ruled 2020
Discover how purpose-driven marketing ruled the year of 2020 due to the Covid pandemic and increased consciousness of consumers.
Marketing
Loyalty and Black Friday: Can They Go Together?
Black Friday isn't exactly known for its focus on customer loyalty. But is there a world, in which loyalty and Black Friday co-exist? We think there is and why not make it work this year? Here's how.
Marketing
First Lockdown Marketing Lessons That Will Help You in the Next One
With a second lockdown around the corner, here's the most important first lockdown marketing lessons to take to heart and help you improve your strategy.
Marketing
Shopper Marketing and Brand Activation in the New World
The future of shopper marketing in the new post C-19 world.