Marketing
The technology empowering marketers to feel confident about customer data
Marketers lack confidence in customer data, but loyalty technology is here to help.
Marketing Articles – Page 2
New trends, emerging technologies and industry thought leadership on all things marketing & brand activation. Page 2 of 3.
Marketing
Winning Customer Hearts: Valentine's Day Marketing Trends and Campaigns
Valentine's Day is a great opportunity for brands to connect with customers and share a unique, creative message...
Marketing
How to market in a down economy: the latest research and expert advice
The latest research on consumer behaviour shows that brands need to adjust their marketing strategies...
Marketing
5 loyalty marketing strategies your business can’t afford to ignore
Check out these 5 essential loyalty marketing strategies that your business should be using in 2024.
Marketing
How to improve customer loyalty and retention
Looking to improve customer loyalty, brand loyalty, or customer retention?
Marketing
10 Top Christmas Marketing Campaigns of All Time (and How to Apply Them to Your Brand)
A list of the most creative and effective Christmas marketing campaigns we’ve seen.
Marketing
How marketers can create loyalty this festive season
A list of marketing ideas that brands can use to create memorable experiences and build relationships this Christmas.
Marketing
Why your Black Friday strategy should be different this year: promotion and messaging ideas
Find out what you need to do differently this year for your Black Friday promotions and marketing messages
Marketing
Gamification in banking: how to engage digital customers with interactive experiences
Gamified banking is on the rise as banks try to engage and retain customers.
Marketing
A customer loyalty guide to Web 3: the future of brand engagement
What could loyalty programs look like in web 3? Find out the opportunities awaiting brands to create customer loyalty in web 3.
Marketing
How Smart Retailers Use Data to Transform Customer Relationships
Big brands are using digital transformation to convert big data into smart data.
Marketing
Proximity marketing meets loyalty programs to supercharge the retail experience
What is proximity marketing and how can it be used in loyalty programs?
Marketing
5 loyalty levers every business should pull for customer retention
Looking to improve customer retention and loyalty? Check out these 5 essential strategies.
Marketing
What you need to know about customers who are loyal to your products vs loyal to your brand
What's the difference between brand loyalty vs customer loyalty? Discover the strategies to build brand loyalty in this article.
Marketing
Netflix Segmentation and Personalization: A Deep Dive into Customer Loyalty Strategies
Learn about how brands use segmentation and personalization to create an engaging user experience and retain customers.
Marketing
Using data to create a memorable customer journey experience is easier than you think
Make the most of customer data by using it to create a memorable customer journey experience. Read on to find out how...
Marketing
Unlocking Metaverse Loyalty: Innovative Rewards and Customer Journeys
What will virtual reality customer experiences look like? This article explores the opportunities and challenges awaiting brands in the Metaverse...
Marketing
Game mechanics in marketing campaigns to boost customer engagement: examples to learn from
Using game mechanics in marketing campaigns can boost customer engagement and reach. Learn from the brands who are using these creative marketing strategies in this article.