Business
Disruptive Tech Innovations 2022: What we learned from MWC / 4 Years From Now`
Take a look at some of the tech innovation insights we gathered from the world's largest exhibition in the mobile industry, MWC GSMA / 4YFN.
Business Articles – Page 3
Blogs, articles, white papers and more on all things business. Page 3 of 3.
Business
How the F&B Industry Can Recover and Grow Post-Lockdown
F&B brands that are using digital loyalty have more tools at their disposal to increase customer engagement and recover business post-lockdown.
Business
7 Myths and Misconceptions about Customer Loyalty Programs Debunked
In this article, we will debunk some common myths about customer loyalty programs, and give you the facts you need to help you understand what they can do for your business.
Business
The 5 Big Predictions for Customer Loyalty in 2022
What are the big consumer behaviour and customer loyalty trends we're expecting to see in 2022? Take a look at our overview to learn some key takeaways for your 2022 strategy.
Business
Riding The Wave: How The Pandemic Further Accelerated The Shift Of Digital Transformation
58% of customer interactions are now digital. Due to this digital transformation is now becoming more of a priority for businesses. Find out what changes have been made and how you can ride the wave here!
Business
Creativity And Innovation In Uncertain Times For Business
Want to increase your company's innovation and creativity? Find out ways others have been resourceful and find how you can be the same.
Business
The Pandemic One Year On: How Has Covid-19 Defined The Modern Company?
Covid-19 had an impact on companies in very many ways, this blog provides some insights into how it affected the modern company.
Business
QR Code Renaissance: Why and How You Should Use Them
We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.
Business
4 Reasons Your Business Needs a Mobile App in 2022
Apps are a major way consumers interact with businesses in 2022, and retailers need to take advantage of this by creating their own. Here are four reasons why creating a mobile app in 2022 is the right strategy for your company.
Business
Learning from 2020: Consumer Behaviour Trends 2021
As 2020 has come to a close, we look over the strangeness that this past year has been. Undoubtedly, there have been many unexpected changes and shifts in consumer behaviour. What’s important, however, is that some of these trends are here to stay or will stick around at least for some time in 2021. Hence, we’re bringing you an overview with some takeaways for your new year’s strategy.
Business
Is eCommerce Loyalty Dead?
While many think customer loyalty is dying out in the age of eCommerce, it’s actually thriving. However, companies still have to work at fostering it.
Business
What Your Brand Should Learn From Past Health Crises
Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.
Business
5 Steps to a Safe Hospitality Track & Trace
Following the Government’s new guidance on how to reopen hospitality businesses post-lockdown, there has been a large debate over the new Track & Trace requirements. Between managing the numbers of guests, heightened hygiene and social distance policing, restaurants, pubs, bars and cafés have a lot on their plate. The last thing they need is to worry about abiding by the data-protection legislation they might not be familiar with. Luckily, we’re here to help. Read on to find our 5 steps to a safe hospitality Track & Trace.
Business
China's Market Recovery: An Insight Into Post-Lockdown Shopper Behaviour?
China has emerged from its lockdown slumber and into a stabilisation phase, inching back to normality one week at a time; China's experience can give us a glimpse into the future how shoppers will react once the curtain slowly starts to lift. That being said, China is a very different place to the UK's in many ways. For example, can you imagine the UK government releasing an app that assigns us covid health codes that dictate whether we can go to work, enter cafes or shopping malls? Look at the resistance to the NHS contact tracing app here in the UK!
Business
Loyalty Programmes are Essential for Retailers
A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.
Business
Hospitality Operators Failing to Tailor Loyalty Programmes to Consumers
Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.