2027 Loyalty Promotion Calendar

Our free month-by-month planner for 2027, plus the thing most calendars leave out: when to start building. 126 dates, 48 ready-to-run loyalty campaigns, and a lead time for every one.

What's inside

• 126 key dates: every date worth promoting across 2027, verified and weekday-accurate.
• 48 campaign ideas: four for every month, each one a trigger, a rule and a reward you can configure.
• Six metric tags: every idea is labelled - acquire, engage, reactivate, spend, data or advocate.
• Build-by lead times: each month tells you what to start building now for a future campaign.
• The Minimum Viable Year: can't run 48 campaigns? 12 of them, one a month.
• The whole year on one page: every date, one spread.