White Label Loyalty vs Talon.One
White Label Loyalty (WLL) and Talon.One are both API-first loyalty platforms. With Talon.One, your developers build everything members see. White Label Loyalty gives you ready-made, fully customizable member apps and microsites, built-in data capture, and a team that builds and runs your program with you.
How White Label Loyalty and Talon.One compare
Side by side on the questions buyers ask when shortlisting a loyalty platform.
| Compared on | White Label Loyalty | Talon.One |
|---|---|---|
| The platform | ||
| Types of programThe kinds of program it's built to run | Consumer, B2B and B2B2C loyalty in any industry, including brands that sell via third-party retailers or distributors | Mostly consumer brands in retail, ecommerce, restaurants, travel and financial services |
| Loyalty featuresThe mechanics you can reward with | Points, tiers, badges, gamified features such as missions, challenges and leaderboards, referrals, wallets and coupons, plus rewards from our rewards marketplace | Points, tiers, coupons, discounts, bundles, referrals and gamified achievements |
| How it's deliveredIntegrate it, or have it built and run for you | Your choice: build on our API (Dynamo), launch a ready-made program (Activate) or choose a custom build (Enterprise) | One headless engine your developers connect to |
| App / website for membersWhat members see and use | A ready-made mobile app or microsite, fully customizable to your brand. Or use our SDK components, or build your own | None included. Your developers have to build them |
| Building and running it | ||
| Running it day to dayWhere your team changes rules and checks results | Loyalty Console, where your team changes rules and rewards without code. Our Lifecycle Intelligence scores every member daily for churn risk and predicted lifetime value | Campaign Manager, where marketers build rules without code. Talon.One Predict uses predictive models to test and optimize offers |
| Connecting to your systemsHow it connects to your stack | Our API and SDKs, SAP certified (listed on the SAP Store), a Shopify app and 3,000+ integrations | Integration and Management APIs, SDKs, a Shopify app and integrations including Salesforce, Braze and Segment |
| Capturing purchasesHow members earn from what they buy | Native receipt scanning with product-level checks, product codes, card linking, and POS and CRM connections, all built in | Your systems send the data. Receipt scanning is a separate OCR engine plus a middleware partner |
| Time to launchHow long a launch takes | Go live in weeks. Developers can start on our API the day they sign up | Not published |
| Price, support and security | ||
| Pricing modelWhat drives the cost, and how you start | Priced by monthly active users and the features you need. Try our API (Dynamo) free for 14 days, with instant sign-up and no card | Quoted individually, based on data volume. The smallest package starts at 500,000 coupons. Free 14-day developer access after Talon.One reviews your application |
| Setup and supportHelp getting live, and after | Our team designs, builds and tests your program with you, then stays for success management | Onboarding and support included, with a dedicated customer success manager on larger packages |
| Security and complianceWhat your security team will ask for | SOC 2 Type II and GDPR compliant | ISO 27001 and SOC 2 Type II, GDPR compliant |
The 3 biggest differences between White Label Loyalty and Talon.One
Where the two platforms differ most, and what each difference means for your team.
1. A ready-made app if you don't want to build one
Doesn't Talon.One let you design your own app too?
Yes, but that's the only option. With Talon.One, your developers build every screen, and Talon.One runs the rules behind them. White Label Loyalty gives you the choice: build your own on our API, Dynamo, or launch with a ready-made mobile app or microsite, fully customizable to your brand and member journey. If you don't need a custom build, you skip months of front-end work.
Trade-off: We build and host the ready-made app and microsite. If your team wants to own the front-end code, build your own screens on our API instead.
2. Built for brands that sell through others
Doesn't Talon.One do business-to-business loyalty too?
Talon.One markets B2B loyalty, but it rewards customers based on data your own systems send it. Manufacturers that sell through distributors and retailers don't have that data. White Label Loyalty's ready-made program, Activate, is built for exactly this. Members scan a receipt or enter a product code, we check the product, and they earn rewards. You don't need sales data from the shops, and there's no separate scanning vendor to contract and connect.
ARDEX's GivBax Rewards app, built by White Label Loyalty, works this way. Customers buy ARDEX or BAL products from any UK distributor, scan the receipt and earn points on every product, then withdraw cash rewards at 18,000+ UK ATMs. 17% of the market signed up within 6 months, the program has a 73% engagement rate, and 8.8% of ARDEX Group UK's sales came through it.
Trade-off: Activate is set up with our team rather than plugged in by yours, so you work with us on the launch.
3. A team that builds and runs it with you
Doesn't Talon.One include onboarding and support too?
Yes. Talon.One includes onboarding and support to help your team run its own build, plus a dedicated customer success manager on larger packages. White Label Loyalty can take on the build itself: the member app, rewards, receipt checks and campaigns. Our team stays on after launch for success management.
Trade-off: If we build it, our team makes app changes for you. If you'd rather control every release yourself, build on our API instead.
White Label Loyalty or Talon.One: the better fit by use case
Find the row that sounds most like you.
| If you are | Better fit |
|---|---|
| A manufacturer rewarding installers, tradespeople or shoppers who buy through distributors and retailers | White Label Loyalty ready-made program (Activate) |
| An enterprise running SAP that needs loyalty connected to orders and customer records | White Label Loyalty |
| A consumer brand that wants a branded loyalty app or microsite without building one | White Label Loyalty ready-made program (Activate) |
| A product team adding rewards to its own app that wants to start building today for free, with no hurdles | White Label Loyalty API (Dynamo) |
| A business running B2B or B2B2C loyalty across partners, distributors or brands | White Label Loyalty |
| A product or engineering team that wants to build every screen itself on an API | Either: both are API-first |
| A retailer whose main need is complex basket promotions, built and run by its own engineering team | Talon.One |
Fits more than one row, or none of them?
A loyalty expert can tell you which option fits.
Proven outcomes for businesses like yours
From startups to Fortune 500s, businesses trust us to deliver real, measurable growth. Here’s what they’ve accomplished with us.
Getting started with White Label Loyalty
Whether it's your first loyalty program or you're moving from Talon.One or another platform, getting live follows three steps.
Design
We agree your program requirements and timeline, map your data sources and mock up the member experience.
Build and test
We set up your program in our loyalty engine, connect your data and build or integrate the member interface. Then we test everything end to end.
Launch
Roll out in phases or all at once. Our team stays on for success management, reviewing results and planning what's next with you.
What White Label Loyalty customers say
"White Label Loyalty helped us connect directly with our end customers, driving engagement, insights, and a 10% increase in annual spend across our customers."
— Alex Underwood
Head of Marketing & Regional Sales Manager, Tiling - ARDEX/BAL
"From a technical perspective, working with White Label Loyalty was seamless. Their team demonstrated exceptional professionalism, and their expertise made the entire experience smooth and efficient."
— Monica Perez
Deployment Lead, S&T - PepsiCo
"Great service, easy UI, lots of great features that work for us. WLL was easy to integrate into our system. I'm glad we chose them as our vendor."
— Ally
Sr. Engineering Manager - NerdWallet
20+
countries
25+
industries
3,000+
integrations
130 million+
loyalty events, and counting!
White Label Loyalty vs Talon.One: common questions
Still deciding between White Label Loyalty and Talon.One?
In one call with a loyalty expert, we'll:
- Work out which option fits you: our API, a ready-made program or a custom build
- Show what a sensible first version could look like
- Explain how pricing would work for your program
What happens next: one of our loyalty experts will get in touch to discuss your requirements.