Emma's Diary is the largest UK Pregnancy App allowing women to track their pregnancy and receive exclusive offers which align with the current stage of their pregnancy.

Services Provided

Loyalty, innovation & strategy consultation
Brand new app development & launch
Ongoing maintenance & support
Continued development of bespoke features


  • Their old app was failing – both in function and in terms of retaining and growing the user base


  • We re-invented the concept of their app by introducing loyalty
  • We developed a new app from the ground up for both iOS and Android
  • We continue to work in a strategic partnership, developing bespoke features


  • Grown user base from 120,000 to over 360,000 in 10 months

See it in action.

Download the Emma's Diary app from the App Store or Google Play Store and see it in action.