A look at the best loyalty programs in the Middle East

Keeping loyal customers isn't just a strategy in the Middle East...it's a way to express appreciation to those who deserve it most.

In this article, we look at the top loyalty programs in the region, analysing how they work and what sets them apart.

Whether you're seeking inspiration from the best loyalty programs in the Middle East or looking for customer loyalty solutions in the UAE, this article has you covered.

Tickit by Dubai Holding
 

What it is: Tickit by Dubai Holding, provided by White Label Loyalty’s technology, is a comprehensive loyalty program designed to reward customers across Dubai Holding’s extensive portfolio, including retail, hospitality, leisure, and entertainment venues.
 

How it works: Tickit operates on a point-based system with innovative card-linking technology. Members link their UAE-issued Visa or Mastercard to the Tickit app and earn points automatically for transactions at over 1,000 participating outlets across the UAE. Points are redeemed via a virtual card in the app, providing a seamless digital-first experience without the need to present the app or scan receipts or QR codes.
 

What makes it unique/popular: Tickit’s appeal lies in its user-friendly, frictionless technology and vast network of participating brands, making it the first in the Middle East to debut effortless redemption via a virtual payment card. Since its launch, Tickit has rapidly become the second-largest loyalty program in the UAE, reflecting its value and convenience for customers​ (Dubai Holding)​​ (White Label Loyalty)​.

Shukran Rewards

What it is: Shukran Rewards is the loyalty program of the Landmark Group, one of the largest retail conglomerates in the Middle East, covering numerous popular brands in fashion, home, and electronics.
 

How it works: Members earn Shukran points for every purchase made at participating Landmark Group stores. These points can be redeemed for discounts on future purchases. Members can join for free via the Shukran app or by registering in-store, and points accumulation is straightforward and transparent.
 

What makes it unique/popular: Shukran Rewards is renowned for its extensive network of participating brands, making it easy for customers to earn and redeem points across a variety of shopping categories. The program also offers exclusive events, early access to sales, and special promotions, which enhance the shopping experience and foster a sense of community among members.

Rotana Rewards

What it is: Rotana Rewards is the loyalty program of Rotana Hotels, designed to enhance the experience of guests staying at Rotana properties across the Middle East.
 

How it works: The program features three tiers: Rotana Rewards Select, Rotana Rewards Exclusive, and Rotana Rewards Elite. Members earn points for every stay, dining experience, and spa treatment at Rotana hotels. Points can be redeemed for free nights, room upgrades, and discounts on dining and spa services. 
 

What makes it unique/popular: Rotana Rewards stands out for its focus on luxury and personalised hospitality. The tiered system allows members to unlock greater benefits as they engage more with Rotana services, creating a compelling incentive to remain loyal. The program’s emphasis on providing exceptional guest experiences, from complimentary upgrades to exclusive member-only events, makes it a favourite among frequent travelers.

Baitak Rewards

What it is: Baitak Rewards is a loyalty program offered by Kuwait Finance House, designed to reward customers for their banking and everyday transactions.
 

How it works: Members earn points on a variety of activities, including using their Baitak credit cards, paying bills through the bank, and shopping at partner outlets. These points can be redeemed for cash back, travel rewards, and discounts at participating merchants. Customers can enroll via the Baitak Rewards website or app.
 

What makes it unique/popular: Baitak Rewards integrates banking services with everyday spending, making it highly relevant and convenient for members. The program’s extensive network of partner outlets and the ability to earn points on routine transactions make it a seamless part of daily life. The flexibility of redemption options ensures that all members can find something rewarding and valuable in the program.

Aura Rewards

What it is: Aura Rewards is a loyalty program by Alshaya Group, that connects over 70 global brands in fashion, beauty, wellness, hospitality, and home furnishings.

How it works: Members earn points on purchases and activities with participating brands. Membership is free and can be activated via the Aura Rewards app.
 

What makes it unique/popular: Aura Rewards stands out due to its extensive range of participating brands and categories. This versatile program offers immediate benefits and enhances the overall shopping experience, encouraging customer loyalty. By integrating various lifestyle and retail segments, Aura Rewards provides a comprehensive rewards system that appeals to a broad audience.

Careem Rewards

What it is: Careem Rewards is the loyalty program of Careem, the leading ride-hailing service in the Middle East.
 

How it works: Members earn points on every Careem ride and delivery service. These points can be redeemed for discounts on future rides, priority bookings, and other exclusive benefits. The program is integrated into the Careem app, making it easy for users to track and redeem their points.
 

What makes it unique/popular: Careem Rewards revolutionises the ride-hailing experience by providing tangible benefits for frequent users. The simplicity of earning points with every ride and the ease of redeeming them through the app enhance user engagement. The program’s integration with Careem’s wide range of services, including food delivery and digital payments, ensures that members find value in various aspects of their daily commute and lifestyle.