How Tickit by Dubai Holding Transforms Customer Loyalty Across 2000+ Outlets

Dubai Holding, a global investment powerhouse in Dubai, revolutionised customer loyalty with the launch of Tickit in 2022. 

This innovative loyalty app offers instant rewards across 2000+ participating outlets and over 300 brands. Users effortlessly redeem rewards with card-linking technology, which assigns points automatically when purchases are made. 

But what exactly makes Tickit so successful? And how did we make it possible? 

Setting a new standard in loyalty 

Dubai Holding envisioned a loyalty program that transcends traditional models. With investments across real estate, shopping malls, hospitality, and retail, they needed a unified system that instantly rewards customers without fuss. 

A seamless digital-first loyalty app was born from this vision, designed to eliminate the usual hassles of traditional loyalty schemes.

A digital-first approach to loyalty

Dubai is renowned for its modern architecture and futuristic skyline, as well as being a hub for luxury shopping and tech-advanced projects. Reflecting this spirit of innovation, the Tickit app leverages advanced loyalty technology through card linking.
 

When users link a UAE-issued Visa or Mastercard debit or credit card to the Tickit app, they earn points automatically on every relevant transaction. This advanced feature ensures a frictionless experience, instantly capturing transactions and awarding points. Users no longer need to fumble with loyalty cards, QR codes, or receipts—Tickit makes earning rewards as simple as paying with a card.

Wide Reach Across Top Destinations

Tickit’s impressive reach includes some of Dubai's most popular destinations like Bluewaters, City Walk, La Mer, and many more. With over 1,000 participating outlets and more than 300 brand partners, Tickit offers unparalleled diversity in how and where members can earn and redeem points. Whether it's shopping, dining, entertainment, or hospitality, Tickit covers it all, making it incredibly appealing to all consumers. 
 

Loyalty Engine: Consolidated Data Management

Central to Tickit's operation is White Label Loyalty's Loyalty Engine, a powerful platform that consolidates customer data, manages rewards, and orchestrates targeted campaigns. This centralised management ensures efficient operations and enables Dubai Holding to gain valuable insights into customer behaviour and preferences.

Accelerated Solution Launch

Choosing White Label Loyalty’s customisable app interface enabled Dubai Holding to launch Tickit quickly and cost-effectively compared to traditional in-house development methods. Faster go-to-market is critical in today's competitive market - it allows companies to capture market share sooner, respond swiftly to customer needs, and gain a competitive edge.

Rapid Growth and Market Position

Since its launch, Tickit has quickly become the second-largest loyalty program in the UAE in terms of participating outlets. This rapid growth highlights its effectiveness and the value it provides to customers. The continuously expanding network of brand partners keeps the program fresh and exciting, ensuring members always have new ways to earn and redeem points.