Racing Through Leeds with White Label Loyalty’s Gamified Rewards Platform

What do you get when you mix a city-wide scavenger hunt with cutting-edge loyalty software? You get White Label Loyalty’s Amazing Race—a team-bonding event like no other. 

Powered by our platform, this wasn’t just about having fun (though we definitely did); it was a live demo of how our product drives engagement, motivation, and real-time rewards.
 

Here's how our day unfolded, and how the features that helped us race through Leeds also help brands deliver unforgettable customer experiences…

The Day Kicks Off: Trivia & Promo Codes

We kicked things off at Park Square House, WLL HQ, with a quick round of Leeds trivia on Kahoot. The prize? An all-important head start for the winning team, who zipped into the city before the rest of us could even grab our maps.
 

Each team received a series of tasks, but with a twist: the answer to each task's question was a promo code (naturally). This is where the power of promo codes comes into play.

Every time we solved a question, we entered the code, and—voilà—if it was right, a new task and location were unlocked, keeping us moving and engaged.

And to make sure it felt like an actual race, our software tracked our progress in real-time, awarding points for each success.
 

Promo codes act as instant rewards, driving immediate action, whether encouraging a sale, a sign-up, or any other interaction with your brand. And when customers are rewarded on the spot, the satisfaction is instant, reinforcing their engagement.

Real-Time Rewards & Badges: The Power of Gamification

As we made our way from one challenge to the next, we earned badges for every completed task. Each badge represented progress, unlocking new levels and giving us that little extra boost to keep pushing forward. This, folks, is gamification in action.

For brands, gamification is a proven method to keep customers engaged. Whether it’s collecting points, earning badges, or unlocking new tiers, these elements turn ordinary interactions into an exciting journey. 
 

Plus, gamification taps into our competitive spirit. It makes customers want to complete tasks, make purchases, or interact with your brand more often, because they’re not just buying a product; they’re achieving something. They’re winning. And when people feel like they’re winning—just like our Amazing Racers—they keep coming back for more.

Receipt Uploads: From Race Photos to Proof of Purchase

It’s safe to say that no one expected Leeds to have so many blue plaques. 

Throughout the race, we could earn bonus points by snapping pictures of these plaques and submitting them using the receipt upload feature. While we weren’t exactly scanning receipts, the concept is the same: you prove that you’ve taken action, and in return, you’re rewarded.
 

For brands, receipt uploads are a powerful tool for closing the loop on customer actions. Customers make a purchase, upload their receipts, and receive instant rewards—whether it’s points, discounts, or other incentives. 
 

Receipt scanning is also a powerful way for brands to track customer actions, collect data, and reward behaviour. After purchasing, customers upload their receipts and immediately see the value reflected in their rewards. 

The Plot Thickens: Bonus Challenges & Real-Time Engagement

Just when we thought we had the race figured out, in came the bonus challenges. This is where the race got really interesting (and intense). These tasks were worth some serious points and were all about creativity. 
 

For example, we had to submit a picture of our team with an animal. The submissions ranged from dead animals, to a team trying to pass off a distant pigeon (points for effort, though).

Another bonus challenge: take a picture of your team with Tom Cruise. No Google allowed. One team ingeniously submitted a selfie with a magazine cover featuring the man himself. Gold star for thinking outside of the box while the rest of us were just hoping to bump into Mr Cruise somewhere in Leeds. 
 

And just when we thought the stakes couldn’t get any higher, we were hit with the most expensive item challenge: 40 bonus points for the team who could submit a picture of themselves in front of the priciest item they could find. My team was already at Victoria Quarter (home to Leeds’ luxury brands), confident that we had this one locked down. But, yet again, another team one-upped us with a photo of a necklace worth over £64,000. I’m still recovering from that loss.
 

From posing in front of shops to finding the most expensive item in the city, each challenge unlocked new opportunities to rack up points.
 

For brands, real-time challenges like these keep customers hooked, offering unexpected moments of engagement that reignite interest. Whether it’s a flash sale, a surprise quiz, or a limited-time promo code, these in-the-moment incentives drive urgency and excitement—two key ingredients for building long-term loyalty.

The Big Finish: Brewdog & Real-World Rewards

After 4 solid hours of racing through the streets of Leeds, decoding clues, and taking the world’s weirdest selfies, we stumbled into Brewdog for a much-needed pizza break. We swapped war stories, compared badges, and tried to regain feeling in our feet.

This final resting point brought home another key point—real-world rewards matter. Whether it’s a hot pizza and a cold pint, free coffee, a discount, or access to an exclusive event, tangible rewards for loyal customers create a lasting impression. 
 

Our product allows brands to bridge the gap between digital engagement and real-world experiences, creating connections that go beyond the screen. 
 

This day wasn’t just about racing around Leeds and snapping selfies. The Amazing Race experience showcased how our platform can boost any brand’s customer engagement strategy. We reward actions, spark competition, and—most importantly—keep people coming back. We gamified an entire city—now imagine what we could do for your brand.