Our loyalty engine is an AI and event-based powerhouse that drives the White Label Loyalty platform. Every part of it is designed with your business in mind, giving you the power to maintain a customer base, improve retention and drive return visits.
Event. Action. Reaction. Insight.
Designed to reflect real-world activity, our loyalty platform models interactions between your business and your customers as a stream of events (e.g. a customer making a purchase, providing feedback, entering a geofence or simply interacting with your content) from which you can get a deeper customer understanding.
Any kind of reaction can then be assigned to these events via our flexible rule engine. Any event can hence have any reaction, from awarding ten points to a customer each time they make a transaction to sending a personalised notification when they write a product review.
Go beyond the sale.
Due to our loyalty platform's event-based architecture, you can finally reward any kind of customer action. This could include social media activity, referring a friend, providing feedback or any other kind of custom event. Go beyond transactions, and make any customer action rewardable.
Take your customers on a loyalty journey by utilising gamification in your loyalty program. You can enable tiers to encourage customers to unlock additional benefits, or take it to the next level with gamification features, such as badges and achievements. Target your customers by getting to know them first. Get a complete overview of your customers with first-party data insights, which will drive your engagement and growth.
Our loyalty engine is built on an API-first architecture, making it easy to integrate with your existing systems. Every aspect of the platform can be managed by an API and connected to any data source. It can also work with many third-party APIs that allow you to add additional data into your loyalty platform, or export data for use elsewhere.
Due to our core platform’s capabilities, it can be built around any webhook, CRM integration or bespoke add-on as needed. You can have as much customisation as you need to integrate with your existing systems and reach customers however you choose.
Personalise to your taste.
Target your customers by getting to know them first. Get a complete overview of your customers with first-party data insights, which will drive your engagement and growth. By getting a 360 view of your customer, you're empowered to serve personalised rewards that are more likely to resonate with each segment or individual, leading to better results.
Learn how Biscuit is using our event-based loyalty engine to reward dog owners for walking their pets.