Core Platform
Loyalty Engine
Our loyalty engine is an AI and event-based powerhouse that drives the White Label Loyalty platform. Every part of it is designed with your business in mind, giving you the power to maintain a customer base, improve retention and drive return visits.
Event. Action. Reaction. Insight.
Designed to reflect real-world activity, our loyalty platform models interactions between your business and your customers as a stream of events (e.g. a customer making a purchase, providing feedback, entering a geofence or simply interacting with your content) from which you can get a deeper customer understanding.
How Our Loyalty Engine Works
With our event-based system, you can set up any rules you want and make every action rewardable.
Make any customer action rewardable
Due to our loyalty platform's event-based architecture, you can finally reward any kind of customer action. This could include social media activity, referring a friend, providing feedback or any other kind of custom event. Go beyond transactions, and make any customer action rewardable.
Referral
Incentivise referrals
Entry into geofence
Trigger offers & notifications based on customers' location
Transactions
Reward all or selected transactions, online & offline
Social Engagement
Drive UGC by rewarding social media engagement
Promo Code
Run campaigns with trackable promo codes
Feedback
Drive more reviews with incentives
Product Preference
Get granular by running product-specific campaigns
Birthday
Surprise & delight your most loyal customers
API access.
Our loyalty engine is built on an API-first architecture, making it easy to integrate with your existing systems. Every aspect of the platform can be managed by an API and connected to any data source. It can also work with many third-party APIs that allow you to add additional data into your loyalty platform, or export data for use elsewhere.
Personalise with micro-segments.
Group your customers based on their behaviour. Select them based on desired criteria (how many purchases they have made, current points status, consent status, etc), and reward them for their behaviour accordingly.
Get to know your customers.
We have a range of data capture modules. Our receipt scanning solution can be extremely granular — you can capture something as simple as the date and time of a transaction, all the way up to the full SKU. You can either choose one of our out of the box options, or you can connect your existing CRM source.
Level up.
Segment your customers by any variable. Send personalised offers to exactly the segments of the audience that are most likely to engage with it.
Take your customers on a loyalty journey by utilising gamification in your loyalty program. You can enable tiers to encourage customers to unlock additional benefits, or take it to the next level with gamification features, such as badges and achievements.
Track the success of your campaigns.
Manage unique promo codes for your campaigns and promotions right inside the WLL platform. Streamlining the process of creating, tracking, and analysing promotional campaigns has never been easier.
Case Study
Biscuit
Learn how Biscuit is using our event-based loyalty engine to reward dog owners for walking their pets.
Reward social engagement.
Reward your customers for interacting with your brand on social media. Create more brand campaigns that your customers will respond to and want to participate in — so that you can acquire new customers for less than ads, at scale.