Case Study
PepsiCo
We built a receipt-scanning rewards system for PepsiCo to incentivise purchases in selected supermarkets across the Benelux region - capturing first-party shopper data and boosting repeat sales.
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Shopper Activation Loyalty
Activate, engage, and reward your customers, even when you don’t control the checkout - with a loyalty solution built for brand activation and influence.
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The FMCG & CPG brand activation challenges
Most FMCG and CPG marketers face the same obstacles when trying to convert shoppers into loyal customers:
No direct consumer relationships
You sell through retailers and distributors, making it impossible to run personalized loyalty programs - or build a direct connection with customers.
Lack of campaign data
Your brand invests heavily in shopper promotions, but you don’t capture who participated, what they purchased, or how they responded.
No control over in-store behaviour
Once your products are in-store, you can’t see or shape shopper behaviour. Competitors win attention - and you miss sales and opportunities to build brand loyalty.
Manual promotion setup & poor UX
Spreadsheets, generic voucher PDFs, and clunky claim processes hurt engagement. Shoppers expect a seamless branded experience.
Activate shoppers. Own the data. Grow your sales.
Our shopper activation loyalty tech helps FMCG and CPG brands turn every shopper interaction into a lasting relationship - capturing first-party data, boosting repeat sales, and driving measurable ROI without depending on retailers.
Reward any customer action
From receipt scans to social shares and product reviews, reward behaviours that drive loyalty beyond the initial purchase.
Capture first-party data at scale
Collect GDPR-compliant customer data with receipt and code scanning technology. Build a 360 view of your shoppers.
Automate personalized campaigns
Send real-time tailored offers, push, SMS, and email campaigns based on live shopper behavior for maximum conversion.
How to win the CPG brand battleground
Discover how FMCG brands like PepsiCo and Crosta & Mollica are using technology to create powerful loyalty campaigns and collect rich end customer data.