Mastering Customer Data: Getting your data strategy right

Mastering Customer Data: Getting your data strategy right

This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right.

In this episode, we're diving deep into the world of data and AI. Whether you're a data leader or a business owner, we'll share insights on leveraging AI, optimizing loyalty programs, and respecting customer data privacy.

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How to implement card linking technology in loyalty programs?
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