Ready to level up your marketing game in a down economy?Join me as I chat with <a href="https://business.leeds.ac.uk/departments-marketing/staff/409/dr-aulona-ulqinaku" target="_blank" rel="noopener noreferrer">Dr. Aulona Ulqinaku</a>, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.We dive into her <a href="https://scholar.google.com/citations?user=R2r74p0AAAAJ&amp;hl=it" target="_blank" rel="noopener noreferrer">research</a> on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits.This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...

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Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research

Our Loyalty Discussions Podcast is back - bigger and better than ever!&nbsp;Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.&nbsp;<h2>Next time</h2>The second part of this episode goes deeper into the solution: data &amp; insights. We discuss the importance of collecting the right data and deriving insightful information.&nbsp;

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Why Loyalty Programs Fail: Part 1

Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the how to’s: how to start and approach a segmentation strategy, how to structure it and so on. And continuing with the what’s and why’s: what the pitfalls are and why you should care. This and much more is discussed with James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire. &nbsp; With the move of so many businesses to D2C digital channels, the cookieless future of internet marketing and many more developments in technology and marketing, this is a crucially important topic.&nbsp; 80% of consumers are more likely to interact with brands providing them personalised experiences. To achieve this goal, one must first have the data and then know how to successfully use them for segmentation, targeting and personalisation. That is exactly what this episode will be discussing in detail.&nbsp;<h3>Next time</h3>The second part will cover the data strategy that’s necessary to carry out the steps covered in Part 1. In other words, the practice of implementing a successful segmentation strategy. We discuss old and new technologies that help the implementation phase and scrutinise the role of artificial intelligence in the mix. Some practical tips and examples are also given to paint the picture and help you create the most effective segmentation strategy.

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The growing importance of segmentation strategy - Part 1: the theory

Sports fans are some of the most loyal people on earth.But what makes them so devoted? And how can brands recreate this kind of loyalty? &nbsp;Listen to this conversation with Achille Traore, CEO and founder of White Label Loyalty (and former professional football player) to uncover lessons in loyalty that businesses can learn from sports… &nbsp;You can also read this interview in written form on <a href="https://whitelabel-loyalty.com/blog/loyalty-industry-insight/how-to-recreate-loyalty-in-sports" target="_blank" rel="noopener noreferrer">our blog.&nbsp;</a>

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Loyalty in Sports: An interview with Achille Traore, CEO of White Label Loyalty

Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy!&nbsp;As always, you can watch as video series on <a href="https://youtu.be/OAm7KQbvcFQ" target="_blank" rel="noopener noreferrer">YouTube</a>. Alternatively, you can listen &amp; follow on <a href="https://open.spotify.com/episode/6ouhvrAR21iL4YhPq77dxm" target="_blank" rel="noopener noreferrer">Spotify</a>.&nbsp;

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The growing importance of segmentation strategy - Part 2: the implementation

<h2>Welcome to the Loyalty Discussions with White Label Loyalty</h2>Welcome to our brand new video series and podcast Loyalty Discussions with White Label Loyalty. In this series, we will invite special guests to discuss current topics related to customer loyalty and technology and discuss timely issues, challenges and trends.&nbsp;<h2>This episode</h2>First off, we start the series by talking with Fidel's EMEA Head of Business Development Sina Saidinayer along with White Label Loyalty's CEO Achille Traore. Gaining 1st party data and being able to directly interact with customers are two of the most important issues brands run into today. One of the arising solutions that many businesses opt for is using card linking technology within customer loyalty programs. This episode goes far beyond explaining what card linking technology can do in loyalty programs. Our guests discuss the potential for future use cases, the development of customer data security and much more. To provide best experience to our followers, this series will be hosted both as a video series on <a href="https://www.youtube.com/channel/UCvzB4yOPsAoidG8TnN8LJRg" target="_blank" rel="noopener noreferrer">our YouTube channel</a> as well as a podcast as you can see.

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How to implement card linking technology in loyalty programs?

Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time. In this episode, we discuss how loyalty programs can help you get the right data and insights.&nbsp;<h2>Next time</h2>The third and final part of this episode will help you get started with a loyalty program. We'll discuss the different types of loyalty programs, and the essential building blocks for creating a loyalty strategy that works for you.&nbsp;

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Why Loyalty Programs Fail: part 2

Looking ahead to 2023, what trends will shape customer loyalty this year? We’ve gathered our expert loyalty predictions so you can get ahead… Listen to our Loyalty Discussions episode on customer loyalty trends 2023 now.

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2023 Customer Loyalty Trends and Predictions

This is the final episode of our 3-part episode on Why Loyalty Programs Fail. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.&nbsp;&nbsp;In this episode, we help you get started with creating a loyalty program for your business. To do so, you need to know about the different types of loyalty programs out there. We also give you some tips for creating a loyalty strategy. Enjoy! &nbsp;

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Why Loyalty Programs Fail: part 3

This is the second part of my conversation with&nbsp;Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.We dive into her research&nbsp;to uncover how brands should approach their marketing during times of financial crisis and recession...

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Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2

Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research

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