Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy!&nbsp;As always, you can watch as video series on <a href="https://youtu.be/OAm7KQbvcFQ" target="_blank" rel="noopener noreferrer">YouTube</a>. Alternatively, you can listen &amp; follow on <a href="https://open.spotify.com/episode/6ouhvrAR21iL4YhPq77dxm" target="_blank" rel="noopener noreferrer">Spotify</a>.&nbsp;

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The growing importance of segmentation strategy - Part 2: the implementation

Let's find out how you can turn social media engagement into real customer loyalty with the help of technology.

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Social Media Engagement & Brand Loyalty

Thinking about loyalty but not sure where to start? Perhaps you want to create a loyalty scheme this year but still need to map out what it will look like. Look no further: we’ve picked out 5 key questions for you to consider when creating your successful loyalty program.

Questions to Guide Your Loyalty Program Strategy

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Personalisation is key to engaging and retaining customers. Find out how to do it with examples from top brands.

Personalisation that leads to customer loyalty

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Our Loyalty Discussions Podcast is back - bigger and better than ever!&nbsp;Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.&nbsp;<h2>Next time</h2>The second part of this episode goes deeper into the solution: data &amp; insights. We discuss the importance of collecting the right data and deriving insightful information.&nbsp;

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Why Loyalty Programs Fail: Part 1

In this episode, we're joined by <a href="https://hyperfinity.ai/">HyperFinity</a> to dive deep into the dynamic world of retail.Our guest, Thomas Hill, Co-Founder and CCO at HyperFinity shares insights on navigating challenges, AI strategy, personalisation, meeting evolving consumer expectations, and creating customer loyalty.Join us for a comprehensive look at the ever-shifting dynamics of the retail landscape.

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Retail Insights with HyperFinity: Trends, Challenges, Customer Loyalty and Decision Intelligence

Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the how to’s: how to start and approach a segmentation strategy, how to structure it and so on. And continuing with the what’s and why’s: what the pitfalls are and why you should care. This and much more is discussed with James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire. &nbsp; With the move of so many businesses to D2C digital channels, the cookieless future of internet marketing and many more developments in technology and marketing, this is a crucially important topic.&nbsp; 80% of consumers are more likely to interact with brands providing them personalised experiences. To achieve this goal, one must first have the data and then know how to successfully use them for segmentation, targeting and personalisation. That is exactly what this episode will be discussing in detail.&nbsp;<h3>Next time</h3>The second part will cover the data strategy that’s necessary to carry out the steps covered in Part 1. In other words, the practice of implementing a successful segmentation strategy. We discuss old and new technologies that help the implementation phase and scrutinise the role of artificial intelligence in the mix. Some practical tips and examples are also given to paint the picture and help you create the most effective segmentation strategy.

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The growing importance of segmentation strategy - Part 1: the theory

Sports fans are some of the most loyal people on earth.But what makes them so devoted? And how can brands recreate this kind of loyalty? &nbsp;Listen to this conversation with Achille Traore, CEO and founder of White Label Loyalty (and former professional football player) to uncover lessons in loyalty that businesses can learn from sports… &nbsp;You can also read this interview in written form on <a href="https://whitelabel-loyalty.com/blog/loyalty-industry-insight/how-to-recreate-loyalty-in-sports" target="_blank" rel="noopener noreferrer">our blog.&nbsp;</a>

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Loyalty in Sports: An interview with Achille Traore, CEO of White Label Loyalty

Explore the advantages and disadvantages of loyalty programs in this episode of Loyalty Discussions with White Label Loyalty.&nbsp; Discover why businesses are increasingly turning to rewards programs to retain customers, attract new ones, and gain valuable insights into consumer behavior.&nbsp; Whether you're considering implementing a loyalty scheme or seeking alternatives, this podcast provides valuable insights to help you make informed decisions for your business.<figure class="media"><oembed url="https://www.youtube.com/watch?v=lrz-pYdFl9g&amp;t=4s"></oembed></figure>

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Exploring the Advantages and Disadvantages of Loyalty & Rewards Programs

This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right.In this episode, we're diving deep into the world of data and AI. Whether you're a data leader or a business owner, we'll share insights on leveraging AI, optimizing loyalty programs, and respecting customer data privacy.

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Mastering Customer Data: Getting your data strategy right

Ready to level up your marketing game in a down economy?Join me as I chat with <a href="https://business.leeds.ac.uk/departments-marketing/staff/409/dr-aulona-ulqinaku" target="_blank" rel="noopener noreferrer">Dr. Aulona Ulqinaku</a>, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.We dive into her <a href="https://scholar.google.com/citations?user=R2r74p0AAAAJ&amp;hl=it" target="_blank" rel="noopener noreferrer">research</a> on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits.This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...

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Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research

How do you create a loyalty program that truly resonates with your customers? And what kind of rewards&nbsp;actually&nbsp;work? Let’s dive into the latest data and insights on loyalty programs to answer these questions and more…

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What customers want from loyalty programs: studies and research

Discover the key drivers of Gen Z loyalty, their unique preferences, and effective strategies to engage and retain this influential generation.

Everything you need to know about Gen Z loyalty

In this episode of Loyalty Discussions, we uncover how brands can harness the emotional loyalty of sports fans to create lasting customer relationships.

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How brands can recreate the emotional loyalty we see in sports

Join us in this insightful episode as we delve into the world of Black Friday and Cyber Monday (BFCM) with <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/?originalSubdomain=uk">Tom Peace</a>, the Managing Director at <a href="https://www.theloyaltypeople.global/">The Loyalty People</a>.&nbsp;Discover how Black Friday impacts customer loyalty, the strategies brands can employ to acquire and retain customers during this frenzied shopping season, and the evolving trends that shape this retail season. Gain expert insights into building lasting relationships with customers and unlocking the true potential of Black Friday for your brand's success.

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Black Friday Insights: Customer Loyalty, Brand Perception and Future Trends

<h2>Welcome to the Loyalty Discussions with White Label Loyalty</h2>Welcome to our brand new video series and podcast Loyalty Discussions with White Label Loyalty. In this series, we will invite special guests to discuss current topics related to customer loyalty and technology and discuss timely issues, challenges and trends.&nbsp;<h2>This episode</h2>First off, we start the series by talking with Fidel's EMEA Head of Business Development Sina Saidinayer along with White Label Loyalty's CEO Achille Traore. Gaining 1st party data and being able to directly interact with customers are two of the most important issues brands run into today. One of the arising solutions that many businesses opt for is using card linking technology within customer loyalty programs. This episode goes far beyond explaining what card linking technology can do in loyalty programs. Our guests discuss the potential for future use cases, the development of customer data security and much more. To provide best experience to our followers, this series will be hosted both as a video series on <a href="https://www.youtube.com/channel/UCvzB4yOPsAoidG8TnN8LJRg" target="_blank" rel="noopener noreferrer">our YouTube channel</a> as well as a podcast as you can see.

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How to implement card linking technology in loyalty programs?

Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time. In this episode, we discuss how loyalty programs can help you get the right data and insights.&nbsp;<h2>Next time</h2>The third and final part of this episode will help you get started with a loyalty program. We'll discuss the different types of loyalty programs, and the essential building blocks for creating a loyalty strategy that works for you.&nbsp;

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Why Loyalty Programs Fail: part 2

Looking ahead to 2023, what trends will shape customer loyalty this year? We’ve gathered our expert loyalty predictions so you can get ahead… Listen to our Loyalty Discussions episode on customer loyalty trends 2023 now.

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2023 Customer Loyalty Trends and Predictions

In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest problems that most businesses face today.&nbsp;&nbsp;The first step to getting your data strategy right is understanding and pinpointing what your key issues are.&nbsp;&nbsp;Stay tuned to hear the rest of our conversation, which is all about how to use customer data to grow your business - follow us so you don’t miss it.

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Mastering Customer Data: The Biggest Problems Businesses Face

This is the final episode of our 3-part episode on Why Loyalty Programs Fail. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.&nbsp;&nbsp;In this episode, we help you get started with creating a loyalty program for your business. To do so, you need to know about the different types of loyalty programs out there. We also give you some tips for creating a loyalty strategy. Enjoy! &nbsp;

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Why Loyalty Programs Fail: part 3

This is the second part of my conversation with&nbsp;Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.We dive into her research&nbsp;to uncover how brands should approach their marketing during times of financial crisis and recession...

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Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2

The growing importance of segmentation strategy - Part 2: the implementation

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