The growing importance of segmentation strategy - Part 2: the implementation

The growing importance of segmentation strategy - Part 2: the implementation

Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy! 

As always, you can watch as video series on YouTube. Alternatively, you can listen & follow on Spotify.

 

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