Reward any shopper behavior
Incentivize purchases, referrals, reviews, surveys, and more - drive loyalty, retention, engagement, and brand advocacy.
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FMCG & CPG Loyalty
Launch shopper activation campaigns, reward end customers, and capture first-party data with FMCG & CPG loyalty solutions designed for brands that sell through retail and distribution partners.
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Why FMCG & CPG loyalty is challenging
For fast-moving consumer goods brands, loyalty is hard to build. You rarely control the point of sale, yet you still need to connect with customers, capture data, and influence repeat purchases.
No direct customer relationship
Retailers and distributors own the checkout, making it difficult to build brand advocacy or drive repeat purchases without your own FMCG loyalty program.
Missing customer data
Without verified purchase data, you can’t personalize offers, segment audiences, or measure campaign impact effectively.
Low differentiation, high churn
In competitive categories where price and shelf space dominate, emotional loyalty is your strongest competitive advantage.
Loyalty solution for FMCG & CPG brands
White Label Loyalty offers an end-to-end loyalty solution that helps you reward verified purchases, run data-driven campaigns, and connect with customers even across fragmented sales channels.
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Custom-branded interfaces
Launch a custom-branded loyalty app or microsite that gives shoppers a consistent experience across retailers and markets.
Bridge the relationship gap
Deliver personalized loyalty experiences even when you don’t control the checkout process.
Cost-effective & impactful
Deploy a tailored, budget-friendly CPG loyalty program that drives sales and sets your brand apart from competitors.
Key features for FMCG & CPG loyalty success
Our FMCG and CPG loyalty technology gives brands the strategic tools to connect directly with shoppers, capture verified purchase data, and deliver consistent, high-impact loyalty experiences.
Capture first-party data at scale
Use receipt scanning, QR codes, or codes-on-pack to validate purchases and understand real customer behavior.
Run campaigns across channels
Activate loyalty and promotional campaigns that work seamlessly across retailers, markets, and countries.
Speed to market
Go live in weeks - not months - with ready-to-use, branded loyalty interfaces.
Case Study
PepsiCo
A receipt scanning system to reward customers who purchase products from selected supermarkets in the Benelux region.
How to build direct relationships in an indirect world
Learn how FMCG & CPG brands like PepsiCo and Crosta & Mollica use loyalty technology to connect with their end customers, collect rich first-party data, and run effective shopper activation campaigns.
Ready to launch your FMCG & CPG loyalty program?
Connect with your customers, capture valuable data, and create loyalty strategies that work in even the most complex retail environments.