Black Friday Loyalty Campaigns: Creative Ideas and Examples

Black Friday is one of the year's busiest shopping days, making it the perfect time to capture attention and boost sales. 
 

Loyalty campaigns provide a golden opportunity for brands looking to go beyond discounts and create deeper connections with their customers. 
 

This article explores unique ideas for Black Friday loyalty campaigns that will help you build long-term customer relationships. The goal isn't just to make a few extra sales—it’s to build a loyal customer base that will return year after year and extend well beyond Black Friday. 

Why Loyalty Campaigns Matter on Black Friday

Black Friday shoppers are often driven by urgency and excitement, but this also means many customers could be one-time buyers. 
 

Loyalty campaigns help convert these fleeting interactions into lasting relationships by rewarding engagement and encouraging repeat business. 
 

Implementing a thoughtful loyalty program ensures that customers return after the Black Friday rush, maximising lifetime value.

Creative Black Friday Campaign Ideas & Examples

1 - Mystery Box Offers

Create intrigue by offering a limited-edition mystery box that customers can purchase at a discounted rate. Shoppers love the thrill of the unknown, and a mystery box can generate buzz and excitement.
 

Idea: A brand could offer a “Black Friday Mystery Box” filled with new and limited-edition products or samples, available only on that day.
 

Example: Popular makeup brand P Louise offers a mystery bundle where customers can receive over £60 worth of products and merchandise. This is also a great option for a fun gift or for shoppers who aren’t looking for anything particular but want to treat themselves during Black Friday.
 

2 - Interactive Live Shopping Events

For e-commerce brands or those who sell through social media - like TikTok shop - Black Friday is a great time to host an interactive live shopping event where customers can join a live stream, watch product demonstrations, and receive special, time-limited deals. This creates a sense of urgency and engagement, making shopping feel more personal and exciting.
 

Idea: A tech company could run a live stream showcasing its latest gadgets, complete with live Q&A sessions, demos, and flash discounts for viewers.
 

Example: Walmart hosts interactive online events where hosts showcase products, answer questions, and let viewers shop in real-time.
 

3 - Treasure Hunt Promotions

Turn Black Friday shopping into an adventurous experience by setting up a treasure hunt either online or in-store. Hide clues in product descriptions, emails, or social media posts that lead to special discounts or free products.
 

Idea: Use Gravitate to offer Instagram followers an exclusive instant discount when they DM you a keyword.  
 

Example: IKEA ran an innovative and engaging social media campaign called the Tiny Scavenger Hunt Contest on Instagram. This campaign was designed to promote sustainable living while offering participants a chance to win a fully-furnished IKEA tiny home. Participants had to solve puzzles posted on IKEA's Instagram, leading to hidden clues in past posts and on selected influencer accounts. Each clue revealed letters for a secret password. 

This campaign drove significant Instagram engagement, encouraging followers to interact with multiple posts. It was a creative blend of gamification and engagement, making it easy and fun for users to participate - and especially appealing to younger audiences who spend a lot of time on social media. 

4 - Exclusive Collaborations

Partner with another brand to create a limited-time product or service bundle for Black Friday, tapping into both audiences with something unique.
 

Idea: A fitness brand could partner with a supplement company to create a “Winter Wellness Pack” that includes a guide on optimising health, fitness accessories like resistance bands, and an exclusive supplement-infused protein powder blend. Market this as a one-week-only bundle through joint social media posts and targeted email blasts to both brands’ followers to boost reach and urgency.
 

Example: There’s been lots of examples of creative brand collaborations recently. Here are some of our favourites:

- Wicked x Crocs - Crocs has launched a new collection of Wicked-themed footwear in anticipation of the film’s November debut. This collaboration brings the magic of Wicked into the fashion industry with limited-edition Crocs inspired by its iconic characters and themes.
 

- Ben & Jerry’s x Netflix - Ben & Jerry’s joined forces with Netflix to create flavors like “Netflix & Chill’d,” perfectly aligned with streaming culture. This partnership mixes indulgence with entertainment, making ice cream the ideal companion for binge-watching.
 

- Gymshark x Surreal - Gymshark partners with Surreal, a high-protein, low-sugar cereal brand, to connect fitness apparel with nutrition. This collaboration highlights a fitness-focused approach, extending Gymshark’s appeal beyond clothing to high-protein foods, appealing to gym-goer consumers. 
 

- Polly Pocket x Airbnb - Airbnb’s Polly Pocket collaboration turns toy nostalgia into an immersive vacation experience with a Polly Pocket-themed rental. It bridges childhood memories with modern travel, attracting millennials and families seeking one-of-a-kind stays.
 

Done with Black Friday promotions and thinking about opportunities for next year? Download our FREE 2025 Loyalty Promotions Calendar - packed full of campaign ideas and key marketing dates!