AI-powered data insights
AI taps into your loyalty and transaction data to reveal what’s driving customer behaviour. Understand the real factors behind engagement, spend, and drop-off.
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Lifecycle Intelligence Module (AI)
Unlock predictive, automated customer insights that help you focus your retention budget where it delivers the highest return.
Predictive analytics
Lifecycle Intelligence evaluates churn probability and predicted lifetime value daily for every user, allowing you to take action while it still matters.
Smarter performance
Our models evolve continuously, refining predictions like Lifetime Value (LTV), churn risk, and journey stage movement, so you can focus retention spend on users who deliver meaningful ROI.
Personalization at scale
Categorise customers into journey stages - and tailor offers, rewards, and communications based on their predicted behaviour and value.
Journey Stage Intelligence
A smarter way to act on your data.
Lifecycle Intelligence automatically groups every customer into clear journey stages - removing manual segmentation and guesswork:
Activate – Not yet converted; drive first purchase fast.
Engage – Low-value, likely to churn; apply light-touch incentives.
Grow – Low churn risk; ideal for upsell and cross-sell.
Champion – High-value loyalists; nurture with low-cost engagement.
Rescue – High-value but at risk; use targeted, high-impact offers.
Lapsed – High churn probability; identify who needs reactivation.
Recalculated daily, so you always target the right customers at the right time.
Take full control with the Loyalty Console
Track, analyze, and optimize customer engagement with powerful analytics and segmentation tools in one intuitive dashboard.
AI that keeps you ahead of the curve
Stay ahead of churn, identify the next best action, and uncover hidden value in your customer base.
Lifecycle Intelligence turns your loyalty data into a predictable growth engine - no data science team required.
