Case Study

How Ravensburger achieved a 20% repeat purchase rate across 11 European markets

How Ravensburger drove a 20% repeat purchase rate with a relaunched loyalty program

A legacy loyalty program, a complex multi-market brief, six months to launch. Here's how Ravensburger pulled it off, and what it means for brands thinking about loyalty at scale.

WHAT'S INSIDE

  • How Ravensburger went live in 4 markets and scaled to 11 in 6 months
  • How direct POS and online store integrations unified purchase data across channels
  • How country-specific microsites and currency-configured earning rules made localisation fast
  • How unified analytics gave central teams visibility across every market
  • Why Ravensburger is now planning to roll the program out to 20 additional countries in 2027

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