What's the Secret Behind PepsiCo Success?

Discover how PepsiCo overcomes first-party data collection challenges in the FMCG industry using intelligent receipt scanning technology.

What’s inside:

• The Challenge: Navigating a cookieless future and fragmented data sources while running multiple customer reward campaigns.
• The Solution: How White Label Loyalty’s receipt scanning system enables seamless proof-of-purchase validation and data collection.
• The Results: 35+ campaigns launched, 100,000+ first-party data events, and 10,000+ validated receipts.