Complicated buying journey
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Industry
Automotive
There are endless options within the automotive industry in today’s world. With so many brands on the market, competition can be intense. Customers don’t just like rewards; they now expect to be rewarded for staying loyal to your brand.
Challenges
Not enough customer data and insights
Lack of direct influence due to resellers and dealerships
Suggested Use Cases
Loyalty API
A flexible API to power your existing infrastructure or front-end with our loyalty SaaS solution.
Complex journey
The car purchasing journey is a complex, multi-touchpoint process - from the first time a customer sees a car ad, to their decision to purchase, and everything in between. Don’t settle for generic customer experiences — create a memorable one across the entire purchasing journey.
Anticipate customer needs
Customer data collected through a loyalty program becomes even more powerful when paired with AI technology. Loyalty software can use machine learning to identify customer lifetime value, predict churn and uncover micro-audiences. By uncovering invaluable insights about your customers, you can build proactive retention strategies. You can also anticipate customer needs - something that will make you stand out from competitors.
Reward and recognise existing customers
It’s all about surprise and delight.. Rewarding customers for sticking with your brand helps build your relationship with them and encourages them to stay loyal in the future. With a flexible loyalty program, you can offer personalised rewards (which are not available to new customers) that your customers will truly value. But the perk goes both ways, as you will gain a deeper understanding of customer behaviour so that you can reward them even better in the future.
