Case Study

ARDEX/BAL

The ARDEX Group is a family-owned global leader in high-performance building products with 19 major brands, 67 subsidiaries and 4,000 employees on all continents.

The Challenge

Focusing on two brands in the UK, ARDEX and BAL, operating within the Flooring and Tiling sectors, in a traditional market where loyalty is difficult to obtain and existing loyalty programs are often cumbersome, indirect and paper-based, ARDEX/BAL wanted to build brand loyalty within their customer base and stand out from competitors with a digital offering.

The company was up against many of the challenges that B2B brands usually face: getting direct engagement and end-user customer data that B2B companies often lack, selling through a complex distribution network, and competing against lower-cost brands.

ARDEX/BAL needed a solution that could help them effectively reach their end customers, collect first-party data, create a better brand-customer relationship and increase the spend and number of products purchased.

The Solution

We created GivBax Rewards, an end-to-end loyalty program that rewards ARDEX and BAL customers for buying their products from any distributor in the UK. Using our receipt scanning technology, customers are awarded a set number of points for every purchased product.

ARDEX used our white-labelled loyalty app to fast forward the launch and reduce the costs of development, while our receipt scanning technology makes it easy for members to earn and redeem points.

The app-based loyalty program offers cash as a reward and is the first program in its sector to do so. The cash can effortlessly be withdrawn from over 18,000 ATMs across the UK through secure cardless transactions.

RECEIPT SCANNING

Use our AI-powered receipt scanning technology & gain transaction data.

Loyalty Engine

Our loyalty engine is an AI and event-based powerhouse that drives the White Label Loyalty platform. Every part of it is designed with your business in mind, giving you the power to maintain a customer base, improve retention and drive return visits.

Loyalty Console

Your reward card app is only as useful as your ability to manage and monitor it. That’s why we’ve crafted a console that gives you full visibility and control over your loyalty programme, so you can configure it based on real-time user data.

The Results

With 17% of the total customer base signing up and using the program and a 73% engagement rate, GivBax Rewards has already managed to exceed expectations within the first six months of its launch.

Early results indicate that 8.8% of the ARDEX GROUP’s UK sales go through the new loyalty program, there is a 9.36% redemption rate from members, and in 6 months the total spend per user transaction is up 10%.

GivBax Rewards is already growing with a lineup of great campaigns in partnership with distributors and a marketing push to double the number of users and encourage engagement with the App.