White Label Loyalty: A Decade Unwrapped

Ten years ago, we set out to revolutionize how brands build customer relationships. Today, White Label Loyalty stands as an industry leader, empowering global brands with cutting-edge loyalty solutions that go beyond transactions to foster true engagement.

What started in 2015 as a simple idea, giving businesses access to enterprise-level loyalty technology, has evolved into a game-changing platform that redefines customer loyalty. 

By pioneering API-first, non-transactional rewards and delivering flexible, white-labeled solutions, we’ve helped brands like Burger King, Daikin, and PepsiCo capture first-party data, drive deeper engagement, and build lasting customer relationships.

As we celebrate this milestone, we look ahead with the same passion for innovation that brought us here. From social-driven loyalty to AI-powered automation, the next decade promises even more groundbreaking advancements.

2024 at a glance

Last year has been a transformative year for White Label Loyalty, marked by significant milestones and continuous growth.

Our API-first, event-based loyalty platform has allowed us to deliver highly personalised, data-driven loyalty solutions, reducing friction in customer engagement and driving stronger retention. 

In 2024, we achieved SAP certification, becoming one of only two loyalty platforms with this prestigious recognition, further reinforcing our commitment to quality and integration. We also achieved SOC 2 Type II certification, showcasing our commitment to upholding the highest standards of security and privacy.

We also expanded our reach with a strong presence on Shopify, enabling global e-commerce businesses like British American Tobacco (BAT) to launch loyalty programs effortlessly and scale quickly.

Our strategic expansion into the US and Middle East has been a highlight, with 50% of our new deals originating from the USA. Notable partnerships with industry giants such as NerdWallet, BAT, and Daikin validate our ability to deliver powerful loyalty solutions that fuel business growth. 

Additionally, our collaboration with Dubai Holding on the Tickit loyalty app in the Middle East further underscores our commitment to bringing innovative loyalty solutions to new markets. 

Our out-of-the-box solution, with deep customisation, continues to position us as the preferred choice for businesses looking to drive customer engagement and long-term loyalty, no matter the industry.

White Label Loyalty Wrapped

Customer success stories from the past 10 years

The past ten years have been full of impressive milestones and success stories for White Label Loyalty and our clients. 

From groundbreaking loyalty programs to engaging and innovative reward systems, our collaborations have led to outstanding results across industries. Here are a few highlights:

ARDEX/BAL - Revolutionising B2B Loyalty

In just six months, the GivBax Rewards program for ARDEX and BAL exceeded expectations, with 17% of their customer base signing up.

With a staggering 73% engagement rate, 8.8% of ARDEX GROUP’s UK sales now go through the loyalty program, and the average spend per user transaction has increased by 10%. 

This success demonstrates the power of leveraging customer loyalty in B2B sectors, where traditional methods often fall short.

Dubai Holding - Transforming Loyalty in the UAE 

With over 3,000 participating outlets, Dubai Holding’s Tickit Rewards app has become the second-largest loyalty program in the UAE within a year. 

Through seamless card-linking technology, customers effortlessly earn and redeem points without needing to present the app or scan receipts. 

This frictionless experience has driven rapid adoption, and the program is expanding its reach in a region eager for digital-first solutions.

Wesleyan - Rewarding VIP Customers in the Finance Sector

Wesleyan’s commitment to its professional customer base has resulted in outstanding engagement with their Wesleyan Wallet and Wesleyan Rewards programs. 

With a 68% redemption rate and 96% of customers happy with the reward options, Wesleyan has successfully increased customer retention. 

Their members are enjoying a rewarding experience through cashback, digital gift cards, and exclusive yearly rewards, cementing Wesleyan's position as a leader in the financial services sector.

Biscuit Rewards - Promoting Pet Health with Gamification 

Biscuit Rewards has not only captured the hearts of over 50,000 users in just nine months but also made an impact on dog well-being. 

With users walking a total of 950,000 miles, completing over 350,000 activity goals, and engaging in over 60,000 weekly challenges, Biscuit’s gamified approach to loyalty has set a new standard for pet care rewards. 

This innovative solution has led to a 4.6-star app rating and propelled Biscuit to the top spot in the Health & Fitness category in the app stores.

Award-winning innovation

At White Label Loyalty, we are proud to be consistently recognised for our innovation and the impact our loyalty solutions have on businesses around the world. 

Our journey from a local startup to an industry leader has been marked by a series of prestigious awards, each one highlighting our commitment to delivering cutting-edge loyalty technology.

In 2020, we were honoured with the Top Tech: Yorkshire 2020 award, recognising our technological contributions to the local ecosystem; we also took home the Corporate Vision Magazine’s Ecommerce & Online Retail Awards for Best International Enterprise Loyalty Platform.

In 2021, we were named one of the Lead Forensics 100 to Watch - a list of high-growth businesses that are poised for greatness.

Our innovation continued to shine in 2023 with three International Loyalty Awards nominations for our clients SKB Bank, Wesleyan and Dubai Holding, followed by another in 2024 for ARDEX.

This year, we also won the Tech Climbers Award 2024, a recognition of our rapid growth and commitment to reshaping the future of customer loyalty.

We remain committed to pushing the boundaries of what’s possible in customer engagement, and these recognitions inspire us to continue innovating for the future.