Best Loyalty Programs in Chile: Trends & Best Practices

The Chilean loyalty market is maturing quickly, with businesses recognizing that digital integration, multi-brand partnerships, and personalized experiences are the differentiators that create long-term customer loyalty.

According to recent forecasts, the Chilean loyalty market is expected to grow from US$328 million in 2024 to US$652.4 million by 2029, highlighting a golden opportunity for brands to strengthen customer relationships.

In this post, we’ll explore the latest trends, top loyalty programs in Chile, and best practices for building programs that truly engage your customers.

Trends & stats in Chilean loyalty programs

The loyalty landscape in Chile is evolving rapidly, driven by both consumer expectations and digital innovation. Brands are realizing that effective loyalty programs are strategic tools to strengthen relationships and drive repeat business.

Market growth

The Chilean loyalty market has seen impressive growth, expanding at a CAGR of 18.9% between 2020 and 2024. Looking ahead, the market is projected to grow from US$328 million in 2024 to US$652.4 million by 2029, with an expected CAGR of 14.2%.

This growth highlights that companies in Chile are increasingly investing in digital and multi-channel loyalty solutions, reflecting a broader trend in Latin America toward data-driven customer engagement.

Consumer awareness & engagement

More than 90% of Chilean consumers are aware of loyalty programs, yet active participation varies.

Research shows that engagement is strongly influenced by ease of use, relevance of rewards, and perceived value. Programs that are difficult to navigate or offer rewards that feel unattainable often see lower redemption rates.

Consumers increasingly expect transparent point systems, clear communication, and fast reward redemption, making usability a critical factor in program success.

Multi-brand & digital expansion

Chilean consumers favor programs that allow them to earn and redeem points across multiple brands, creating more value for their loyalty.

Digital adoption is high: mobile apps, QR codes, and online platforms are becoming the primary way customers interact with loyalty programs.

Retailers like Cencosud and digital-first programs like Scantastic exemplify this trend, integrating physical and digital touchpoints to create seamless experiences.

Multi-channel loyalty not only drives repeat purchases but also provides businesses with valuable data to better understand customer behavior.

Digital-first & analytics-driven

Companies in Chile are using data analytics, AI, and automation to optimize loyalty campaigns and track ROI.

Event-based loyalty platforms, like White Label Loyalty, allow Chilean businesses to trigger rewards for specific customer behaviors, increasing the relevance of each interaction.

This trend is particularly strong in retail, banking, and hospitality, where understanding customer journeys can directly boost repeat business and revenue.

Top Loyalty Programs in Chile

Here’s a snapshot of some of the most successful loyalty programs in Chile, showcasing a mix of retail, banking, travel, and digital-first solutions:

1. Puntos Cencosud

Puntos Cencosud is the loyalty program for major Cencosud brands, including Jumbo, Santa Isabel, Paris, and Easy. Customers earn points on every purchase across these stores, which can then be redeemed for discounts, products, or special promotions.

The program also offers exclusive member-only deals, birthday rewards, and seasonal promotions, making it appealing for frequent shoppers. Its integrated ecosystem encourages cross-shopping between grocery, home improvement, and department stores.

Why it works: Its multi-brand, multi-category approach keeps customers engaged across multiple retail environments, boosting retention, basket size, and overall spend.

2. SKY Plus

SKY Plus is the frequent flyer program of Sky Airline, targeting both domestic and regional travelers. Members earn points for flights, seat upgrades, baggage fees, and purchases from partner services such as hotels and car rentals.

SKY Plus also offers exclusive promotions, priority boarding, and member-only sales, designed to incentivize repeat bookings and customer loyalty in a competitive airline market.

Why it works: Offers exclusive travel perks and easy point redemption, encouraging frequent travel and repeat engagement.

3. Banco de Chile Loyalty Programs

Banco de Chile provides several loyalty initiatives through its credit and debit cards, offering points, cashback, and partner discounts for everyday transactions. Members can earn points on groceries, dining, fuel, and online shopping, redeemable for travel, merchandise, or bill credits.

The program also includes tiered benefits and seasonal campaigns, designed to increase engagement and brand affinity among customers.

Why it works: Provides tangible financial rewards tied to daily spending, creating a clear ROI and encouraging ongoing usage.

4. Líder Club

Líder Club is the loyalty program from Líder supermarkets (part of Walmart Chile). Shoppers earn points on grocery and household purchases, with the ability to redeem points for discounts, special promotions, and partner offers.

The program also provides personalized promotions based on shopping behavior, app notifications for deals, and exclusive seasonal campaigns, creating a strong incentive for repeated visits and larger baskets.

Why it works: Offers personalized rewards and promotions that encourage repeat grocery shopping and foster stronger brand affinity.

5. LATAM Pass

LATAM Pass is the flagship frequent flyer program for LATAM Airlines, Chile’s largest carrier. Members earn points for flights, upgrades, partner purchases, and lifestyle services, redeemable for flights, hotel stays, car rentals, and exclusive experiences.

LATAM Pass also features tiered membership levels, partner networks, and family pooling options, enhancing flexibility and appeal to both casual and frequent travelers.

Why it works: Its extensive partner ecosystem and tiered membership benefits drive long-term loyalty across both domestic and international travel segments.

Best practices for loyalty programs in Chile

As we already mentioned, the Chilean market is evolving rapidly, with consumers expecting personalized, seamless, and meaningful loyalty experiences. Here’s how brands in Chile can leverage best practices to succeed:

1. Leverage data-driven insights

Understanding customer behavior is the foundation of a successful loyalty program. By using event-based analytics, brands can track purchases, interactions, and engagement patterns to predict trends and personalize offers.

For example, supermarkets can target customers with promotions on frequently purchased items, while airlines can send tailored flight deals based on travel history.

A modular loyalty engine allows brands to scale data collection and analytics effortlessly. Real-time insights let businesses adjust campaigns dynamically, improving relevance and ROI.

2. Create multi-brand & cross-channel experiences

Modern Chilean consumers interact with brands across multiple touchpoints: physical stores, e-commerce platforms, mobile apps, and social channels.

Loyalty programs that integrate these channels and reward engagement across them deliver higher retention and deeper customer relationships.

The right tech supports omnichannel campaigns, so points earned online can be redeemed in-store, app interactions can trigger rewards, and customers can engage through email, SMS, or push notifications, creating a seamless and consistent loyalty experience.

3. Offer meaningful rewards beyond points

Points alone are no longer enough to drive loyalty. Chilean consumers increasingly value experiences, exclusive perks, and personalized rewards over generic discounts. 

Programs that offer a mix of tangible products, VIP experiences, and lifestyle perks increase satisfaction and engagement.

WLL’s platform allows brands to design tiered loyalty structures that differentiate between casual and high-value customers, offering rewards aligned with each segment’s preferences and behaviors.

4. Gamify and incentivize growth drivers

Loyalty programs that reward specific business-driving actions, like referrals, upsells, renewals, or social sharing, help businesses align incentives with measurable KPIs. Gamification, such as challenges, streaks, or leaderboard competitions, adds fun and motivation for repeat engagement.

A flexible rules engine allows brands to reward the behaviors that matter most, customize campaigns for seasonal promotions, and gamify engagement in ways that resonate with Chilean consumers.