Top 10 insights from 10 years of White Label Loyalty
As we mark our 10-year anniversary, we’re excited to look back at a decade of transforming customer engagement. Our platform has powered over 3.2 billion points awarded and facilitated over 2.4 billion points spent - a testament to the impact of well-crafted rewards.
Today, we’re sharing 10 key insights revealing the latest loyalty trends from our data…
Download this free guide as a PDF below to get a summary of the data & insights from our platform!
1. Gift Cards: The Reward of Choice
In terms of reward fulfillment, gift cards have emerged as the undisputed favorite in our ecosystem:
- M&S vouchers: Over 130,000 redemptions (using 111,921,318 points)
- Amazon vouchers: More than 77,000 redemptions (using 94,821,062 points)
- Tesco vouchers: Over 52,000 redemptions (using 61,031,268 points)
If you're looking to boost engagement, consider integrating gift card rewards into your campaign mix. Their universal appeal makes them a safe bet.
Our rewards marketplace includes popular retailers, or you can experiment with niche gift cards tailored to your target demographic. The key is flexibility - gift cards give customers the freedom to shop when they want, with the brands they love, and make purchases that fit their needs.
2. Diverse Redemption Options Enhance Engagement
According to our platform, dining rewards are highly popular. Many consumers crave experiences over things, and restaurant gift cards always hit the mark.
Our rewards marketplace offers a variety of dining options, from favorite food chains to beloved coffee shops. With a wide selection of gift cards, there's something for every customer - whether it's family-friendly restaurants or iconic spots perfect for a date night. This diversity lets you easily cater to all your customer segments.
You've just read 2 data-backed insights into what engages customers in loyalty programs.
But there's so much more waiting for you! Our full free PDF guide dives into the top 10 exclusive insights from our platform, along with insider tips, real-world case studies, and extra resources to help your loyalty strategy.
Don't miss out - download your complete guide now for a competitive edge and start driving customer engagement!
Want to get all the exclusive content? Download this guide for free!

Celebrating a decade of innovation and engagement, these Top 10 Insights from our White Label Loyalty Platform showcase how strategic loyalty mechanisms can transform customer relationships. Over the past 10 years, our platform has powered billions of customer events, each providing a roadmap for brands to drive lasting loyalty.
Consider how integrating these strategies can help refine your own loyalty initiatives. And if you're looking for loyalty solutions that really make an impact in your business get in touch with one of our loyalty experts!
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Helen Walker
Senior Content Marketing Executive
Helen is our Senior Content Marketing Executive. She shares valuable information about the Future of Loyalty and will keep you up to date on the latest industry insights...