The Top Loyalty Programs in Canada: A Comprehensive Guide

Loyalty programs are an essential part of the shopping experience for many Canadians, offering rewards, discounts, and exclusive perks. Canadian loyalty programs provide a wide range of benefits tailored to different needs. 

In this guide, we explore the best loyalty programs in Canada, what they offer, and how they stand out…

1. Air Miles

Overview: As one of Canada's most popular loyalty programs, Air Miles has been rewarding Canadians for over 30 years. With over 10 million members, Air Miles remains one of the largest coalition loyalty programs in Canada. This program allows users to earn points through everyday purchases like groceries, flights, and fuel.
 

Best Feature: Diverse Redemption Options
Air Miles is known for its wide range of redemption choices. Members can redeem points for flights, merchandise, or even experiences across over 200 partners. So, whether you're planning a vacation or looking for household items, Air Miles offers flexibility that fits into any customer’s lifestyle.
 

2. PC Optimum

Overview: Linked to Loblaw’s chain of stores, PC Optimum is one of the best loyalty programs in Canada for grocery shopping. You can earn points at stores like No Frills and Real Canadian Superstore, as well as at Shoppers Drug Mart.
 

Best Feature: Personalised Offers Based on Shopping Habits
What sets PC Optimum apart is its personalised points offers. The more you shop, the more the program tailors offers to your habits, making it easier to earn points on the items you already plan to buy. Every 10,000 points equals $10 in savings, giving you direct value on your purchases.

3. Scene+

Overview: What started as a movie rewards program, Scene+ has evolved into one of the most flexible loyalty programs in Canada. Partnering with Scotiabank and various restaurants and retailers, Scene+ lets you earn points on a wide range of purchases.
 

Best Feature: Flexibility Across Categories
Whether you're watching a movie, dining out, or even booking a trip, Scene+ allows members to earn and redeem points for different experiences. You can use your points for movies, gift cards, or travel - offering a perfect balance of entertainment and everyday rewards.
 

4. Hudson’s Bay Rewards

Overview: Hudson’s Bay Rewards is tied to one of Canada’s most iconic retailers. Members earn points on every dollar spent in-store or online, with a tiered rewards system that accelerates points as you spend more.
 

Best Feature: Tiered Rewards System
The program offers three levels - Rewards, Rewards Plus, and Rewards VIP - where the higher your level, the faster you accumulate points. As you spend more, you unlock exclusive perks and bonuses, making it one of the best retail loyalty programs in Canada for frequent shoppers.

5. Aeroplan

Overview: As Air Canada’s frequent flyer program, Aeroplan is ideal for those who travel frequently. The program allows you to earn points on flights, retail purchases, and even services like car rentals.
 

Best Feature: Travel-Related Redemptions
Aeroplan excels when it comes to redeeming points for flights, seat upgrades, and hotel stays. With its extensive network of partners through Star Alliance, Aeroplan offers significant value to frequent travelers looking for more affordable travel options.

6. Triangle Rewards

Overview: Operated by Canadian Tire, Triangle Rewards is a versatile program offering points across multiple affiliated retailers. Members can earn points on everything from home improvement supplies to sporting goods at stores like Sport Chek and Mark’s.
 

Best Feature: Multi-Brand Earning Potential
Triangle Rewards sets itself apart by allowing members to earn points across a range of different stores. You’re not limited to Canadian Tire alone; the program includes multiple brands where you can earn and redeem your points.
 

Maximising Rewards Tip: Use the Triangle Mastercard to earn more points at partner stores, and watch out for bonus points days, where you can earn points faster.

7. Petro Points

Overview: For drivers, Petro Points offers a practical way to save money on fuel. The program allows members to earn points for every litre of gas purchased at Petro-Canada stations, as well as on in-store items.
 

Best Feature: Fuel Discounts
Petro Points are particularly valuable for drivers, as they can be redeemed for discounts on future gas purchases, car washes, and even grocery gift cards.