The 8 Top Loyalty Programs In Spain
The loyalty market in Spain is growing rapidly, offering opportunities for businesses to engage customers in meaningful ways:
- It is expected to grow at 10.3% annually, reaching $3.70 billion this year.
- 60% of Spaniards are members of 2-4 loyalty programs.
- Loyalty programs in Spain cover a mix of points-based, tiered, and mission-driven models.
Here’s a breakdown of the top loyalty programs in Spain and what makes them stand out…
1. Repsol Más
As Spain’s leading fuel brand, Repsol offers the Repsol Más program, one of the country’s most comprehensive loyalty initiatives. Designed to reward frequent customers, it provides benefits that go beyond just discounts on fuel.
Key Features:
- Travel Rewards: Users can earn points through the Travel Club, in partnership with Air Miles Spain.
- Personalised Offers: Customers can get discounts on fuel, in-store purchases, and car washes.
- Gift Card Rewards combined with Cash Back:
- 8% back in fuel vouchers for gift cards purchased at El Corte Inglés or Amazon.es.
- 10% back for Decathlon purchases and 12% back for Zalando purchases.
2. El Corte Inglés Club Card
El Corte Inglés, Spain’s iconic department store chain, offers a loyalty program for frequent shoppers.
Key Features:
- Earn points on purchases that can be redeemed for discounts on future spending.
- Exclusive promotions and sales events for cardholders.
- Additional perks on travel, insurance, and other services through partnerships.
This program is perfect for those who frequently visit El Corte Inglés and want to maximize the value they get in return for shopping there.
3. Iberia Plus
Iberia Plus is Spain’s flagship airline loyalty program, offering a robust rewards system for frequent flyers.
Key Features:
- Earn Avios points for flights, hotel stays, and car rentals with over 90 partner companies.
- Customers can also earn Elite Points, which can be used to upgrade to the next level and also to win prizes and extra bonuses.
Membership Tiers:
- Plata (Silver): Entry-level benefits like priority check-in and extra luggage allowance.
- Oro (Gold): More Avios points per spend, free parking and lounge access.
- Platino (Platinum): Premium perks, including upgrades and more Avios points.
With its tiered structure, Iberia Plus caters to travelers of all levels, making it a top choice for loyalty in aviation.
4. Club Carrefour
Carrefour’s Club Carrefour is a free-to-join program that provides practical rewards for everyday shoppers.
Key Features:
- Earn 1 point per €1 spent, with bonus points on select products.
- Convert points into ChequeAhorro discount vouchers.
- Special benefits for seniors, such as VAT (IVA)-exempt discounts on fresh products.
- A mobile app for managing accounts, accessing coupons, and tracking savings.
This straightforward program is perfect for families and individuals looking to save on groceries and household essentials.
5. Banco Santander’s Loyalty Program
Banco Santander (Santander Bank) offers a unique loyalty program that rewards customers for financial habits like contributing to pension plans or investment funds.
Key Benefit:
- Earn annual bonuses based on periodic contributions, encouraging smart financial planning.
This program stands out for helping people build and reach long-term financial goals. This is a great example of how businesses can change consumer behaviour on a mass level with the right rewards.
6. ClubDIA
The ClubDIA program by the DIA supermarket chain rewards its 5+ million members with significant discounts and savings.
Highlights:
- Tailored coupons based on shopping habits.
- Immediate discounts on in-store purchases.
For grocery shoppers, ClubDIA offers simplicity, savings, and instant gratification.
7. Iberdrola: My Iberdrola
The My Iberdrola loyalty program rewards customers for their loyalty with a range of benefits tied to energy services.
Highlights:
- Bill Credit: Accumulate credit that can be redeemed directly on electricity bills.
- Exclusive Experiences: Access to sports and cultural events.
- Welcome Bonus: Enjoy perks immediately upon joining.
- Long-term Rewards: The program incentivises continued loyalty with increasing benefits over time.
For environmentally conscious customers or those looking to save on utility bills, My Iberdrola adds an extra layer of value to everyday energy consumption.
8. Telefónica (Movistar): Movistar Tokens
Movistar Tokens is Telefónica’s innovative loyalty program, focusing on gamified engagement and interactive rewards.
Key Features:
- Earn Tokens: Accumulate tokens for various activities, such as paying bills or using the Mi Movistar app.
- Redeem Rewards: Exchange tokens for prizes, discounts, and exclusive experiences.
- Interactive App: The Mi Movistar app makes participation seamless and engaging.
This program stands out for its digital-first approach, encouraging users to stay active and connected with the brand.
Summary
From fueling up at Repsol to earning travel perks with Iberia Plus, Spain’s loyalty programs are as diverse as its culture. Whether you’re looking for savings on groceries, exclusive travel benefits, or surprise perks, these programs offer something for everyone.
For brands, the takeaway is clear: understanding your audience and offering relevant, tangible benefits is the key to a successful rewards program.
As a consumer, exploring these programs can unlock savings, perks, and exclusive experiences that add value to your everyday life. Spain knows that if you stay loyal, the rewards will follow!
If you’re a business looking to reward your customers, get in touch with one of our loyalty experts.
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Helen Walker
Senior Content Marketing Executive
Helen is our Senior Content Marketing Executive. She shares valuable information about the Future of Loyalty and will keep you up to date on the latest industry insights...