How to use loyalty integrations in your tech stack to drive better business results

Your tech stack is the foundation of your business operations. From managing customer relationships to tracking sales and automating marketing, the right tools can make all the difference. 

But what if you could take it a step further? Integrating loyalty into your existing tech stack can drive sales, boost engagement, and increase customer retention—all with minimal effort. 
 

Our flexible architecture makes it easy to turn the data you’re already capturing into rewardable moments.
 

Let’s explore how White Label Loyalty’s seamless integrations can help you get the most out of your business…

CRM and Sales Integrations: Hubspot, Salesforce, Pipedrive, etc

Your CRM and sales platforms are a go-to for managing customer relationships, but integrating loyalty can help you achieve even more:
 

• Boost Sales: Reward customers when they hit spending milestones. For example, offer double points when a customer’s purchase exceeds £500. This encourages higher spending and repeat purchases.
   
• Drive Upselling with Tiered Rewards: Identify your most valuable customers and send them personalised offers that incentivize additional purchases. This can push them into the next tier, unlocking even better rewards.
   
• Re-Engage Inactive Customers: Set up automated triggers to send loyalty offers to customers who haven’t purchased in a while. A simple “We Miss You!” with bonus points can bring them back.

Marketing Automation Integrations: Mailchimp, Klaviyo

Marketing automation tools help you stay connected with your customers, but integrating loyalty can elevate your campaigns:
 

• Personalized Campaigns: Segment your audience based on loyalty status and send targeted campaigns. For example, offer exclusive rewards to top-tier customers or invite new subscribers to join your loyalty program.
   
• Automated Reward Notifications: Automatically notify customers when they earn points or unlock rewards. This keeps your program top-of-mind and drives repeat engagement.
   
• Engage with Special Promotions: Use loyalty data to create special promotions, like double points during sales or bonuses for referrals, and automate the process through marketing platforms you already use, like Mailchimp, Klaviyo and more.

Communication Integrations: Slack, Gmail, Google Calendar

Effective communication is essential, and loyalty integrations with tools like Slack, Gmail, and Google Calendar can keep everyone informed:
 

• Real-Time Alerts: Set up Slack notifications to alert your team when customers reach loyalty milestones, enabling timely follow-ups and personalised offers.
   
• Automated Responses: Integrate with Gmail to send automated thank-you emails when customers redeem rewards, reinforcing the positive experience.
   
• Schedule Loyalty Events: Use Google Calendar to plan loyalty events like double-point days, ensuring customers and staff are always in the loop.

E-Commerce Integrations: Shopify, Stripe

For online businesses, integrating loyalty with e-commerce tools can take your online store success to the next level. Offering rewards differentiates your brand and gives customers a compelling reason to keep choosing you: 
 

• Reward Purchases: Integrate your loyalty program with e-commerce tools like Shopify to automatically reward customers for every purchase. The system credits points after each transaction, encouraging repeat buys. Offer bonus points for actions like purchasing high-value products or hitting spending milestones.
   
• Seamless Checkout: E-commerce payment integrations like Stripe, allows customers to redeem loyalty points directly at checkout, making it easy for them to use their rewards.
   

🛍️ Check out White Label Loyalty’s Shopify integration here. 🛍️

Ads Integrations: Google Ads, Facebook Ads

Drive traffic to your loyalty program by integrating with advertising platforms:
 

• Targeted Campaigns: Use loyalty data to create targeted ad campaigns, such as lookalike audiences based on your most loyal customers.
   
• Retargeting: Set up retargeting ads for customers who visited your loyalty page but didn’t sign up, offering them a bonus to join.
  
   

And so much more. We’ve just scratched the surface of what you can do with a loyalty integration in your business. In fact, we have 1,000s of integrations ready for you. And - if we don’t already have it - we can make any integration you need in seconds!