GivBax Rewards: How ARDEX is Reshaping Loyalty in the Manufacturing Sector

In today’s competitive market, building brand loyalty is no easy task. Traditional loyalty programs often fall short, mired in cumbersome processes and indirect incentives.

Enter GivBax Rewards, a game-changing loyalty program launched by ARDEX Group UK, that promises and delivers a seamless, instant, and highly engaging experience.

Powered by innovative technology from White Label Loyalty, GivBax Rewards is setting new standards in the loyalty program sector.

Our client

ARDEX Group UK, a leading name in the construction industry, consists of ARDEX UK and Building Adhesives Ltd (BAL).

Renowned for their market-leading tiling and flooring installation systems, ARDEX Group UK has consistently pushed the boundaries of innovation to provide premium products.

By launching GivBax Rewards, they have taken a significant step towards deepening their relationship with end-users and adding value to their offerings.

Our client’s problem

In the traditional B2B sales model, direct engagement with end-customers can be challenging.

The manufacturing industry has loads of challenges specifically related to this sector. Knowing exactly what steps to take to face those challenges can be difficult: that’s why we’ve put together a handy guide to help you do just that.

ARDEX Group UK faced the dual challenge of maintaining premium product competitiveness and building brand loyalty in a market saturated with lower-cost alternatives.

Existing loyalty programs were often too cumbersome, indirect, and reliant on paper-based systems. The need was clear: a modern, efficient, and engaging way to reward loyal customers and gather meaningful consumer data.

The technology behind the success

At the heart of GivBax Rewards is White Label Loyalty’s cutting-edge receipt scanning technology powered by intelligent computer vision and machine learning.

This technology allows members to upload receipts instantly by simply taking a picture. The system captures transaction data accurately, detects potential fraud, and enables instant point generation and reward redemption.

ARDEX used our white-labelled loyalty app to fast forward the launch and reduce the costs of development, while our receipt scanning technology makes it easy for members to earn and redeem points.

This seamless integration of front-end and back-end technology ensures a smooth user experience and robust data analytics.

How does it work?

Givbax Rewards is a shining example of loyalty in the manufacturing industry, offering:

1. An App-based, fully integrated end-user program (supported by a web-based platform option if required).
2. A program allowing instant purchase recognition and point generation.
3. A reward system allowing rewards of cash - available to withdraw from over 18,000 ATMs across the UK - through secure cardless transactions; simply by using the unique reward code generated.
4. Positively for retailers, GivBax Rewards allows them to increase footfall and sales conversion to ARDEX and BAL branded products with the added-value they can offer customers if they are members of the programme.

GivBax Rewards also allows end-users the benefit in uploading purchases from any retailer or wholesaler, with all distribution partners recognised. This means the end-users do not need to change buying behaviour and shopping preferences on retailer or location.

Non-purchase benefits have also been developed for end-users to ensure full engagement with the programme and deep brand advocacy: members attending trade days or training events can scan or enter unique codes to gain eligibility for bonus points or rewards.

Results and feedback

GivBax Rewards helps ARDEX Group UK get the direct engagement and data that B2B companies often lack, selling through distribution. 

With premium brands, it's also often hard to maintain lower cost competitiveness, and GivBax Rewards is a key tool to keep buying their premium brand, for both distributors and end-users.

In just six months, GivBax Rewards has surpassed expectations:

• High Uptake: 17% of the total addressable market has signed up for the program.
• Sales Impact: 8.8% of ARDEX Group UK’s total sales are now logged within the program.
• Engagement Rate: A remarkable 73% of members are actively engaged.
• Increased Transactions: The average spend per transaction is up by 10%, and members are uploading invoices five times faster than in the first quarter.

GivBax rewards member Nicola Phillips of WRS Contracts Ltd (a commercial tiling contractor) raved:

"When we first heard about GivBax Rewards we expected it to be like many other loyalty programs where rewards are ‘pennies on significant pounds’ - taking ages to generate enough points for any rewards - but we have been amazed at how quickly we have generated points and rewards just from our normal rate of purchases. In just one month we have earned £400 cash.”

She continued, "As a tiling contractor we are always approached by different product manufacturers and many competitors have tried to offer their products to us, with offers of supply at lower prices. Whilst we love ARDEX and BAL products this can be appealing.

But when we have costed this up - with the benefits provided by ARDEX and BAL products, now combined with the cash rewards we get back through GivBax Rewards the financial difference is so small there is no reason for us to consider changing at all."