White Label Loyalty Blog

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.

Discover how purpose-driven marketing ruled the year of 2020 due to the Covid pandemic and increased consciousness of consumers.

With a second lockdown around the corner, here's the most important first lockdown marketing lessons to take to heart and help you improve your strategy.

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.