White Label Loyalty Blog
The latest updates, stories, ideas and guides from the White Label Loyalty team.
QR Code Renaissance: Why and How You Should Use Them
Retail Sector,Food and Beverage Sector,Business,Marketing & Brand Activation
17/02/2021
We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.
0 Comments9 Minutes
How to Win Valentine’s Day 2021 with Brand Activations
03/02/2021
Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.
0 Comments5 Minutes
How Purpose-Driven Marketing Ruled 2020
16/12/2020
Discover how purpose-driven marketing ruled the year of 2020 due to the Covid pandemic and increased consciousness of consumers.
0 Comments5 Minutes
First Lockdown Marketing Lessons That Will Help You in the Next One
04/11/2020
With a second lockdown around the corner, here's the most important first lockdown marketing lessons to take to heart and help you improve your strategy.
0 Comments5 Minutes
Shopper Marketing and Brand Activation in the New World
Retail Sector,Marketing & Brand Activation
07/07/2020
This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.
0 Comments7 Minutes