About White Label Loyalty

About Us

Who Are We?

White Label Loyalty (WLL) is a UK-based loyalty technology company founded in 2015. We develop and deliver an enterprise-grade loyalty platform designed to power complex, data-driven loyalty programs across industries and markets.

Headquartered in Leeds, United Kingdom, and supported by a global team of loyalty specialists, WLL helps leading brands transform customer loyalty into a measurable, long-term competitive advantage.

Our technology combines event-based data, API-driven flexibility, and real-time insights to create loyalty programs that adapt to each customer journey.

Trusted By

WHITE LABEL LOYALTY AT A GLANCE

2015

Our Core Values

Start with the customer

Everything we do is driven by our commitment to the people who rely on WLL to achieve their goals.

Push boundaries

We create, innovate, and challenge the status quo. We are forward-thinking and pursue big goals.

Be curious

There are no silly questions or ideas. We never stop learning, and give ourselves the freedom to grow.

Do the right thing

We deliver on our promises. We always operate on trust, honesty and openness.

Win together

We work as a team and play to win – supporting, empowering and elevating each other.

What we stand for

Foster long-lasting and mutually rewarding relationships between brands and customers.

Praised by clients & partners

We pride ourselves on delivering on our promises & it shows in our reviews and ratings.

4.8/5

★★★★★

4.2/5

★★★★★

4.8/5

★★★★★

Redefining Loyalty on a Global Scale

Ease of use, smooth implementation, and wide use case coverage including being at the forefront of market movements, eg. ready for the metaverse.

Tony Bach

Director of Strategic Partnerships, Nexi Group

WLL proved to be very reliable, responsive, proactive, timely, easy to work with.

Petra Beg

Marketing Specialist, SKB

They (WLL) successfully delivered a solution that was up and running within our existing app within a few months which is continuously evolving in line with our strategy.

Katrin Anthes

Digital Business Direct Markets Manager, Burger King EMEA

What we do

Our platform

White Label Loyalty provides a cloud-based, modular platform that enables businesses to build, launch, and manage customer loyalty programs.

Our event-driven technology connects to existing systems through APIs and webhooks, capturing every customer interaction, from purchases to engagement, and rewarding them in real time.

Brands use our technology to gain actionable insights, increase retention, and deliver personalised experiences.