About Us

Who We Are

White Label Loyalty was founded in 2015 with the goal of enabling businesses to better understand, engage and retain their customers by developing a cutting edge cloud based loyalty platform.

We are now delivering on that vision with a range of clients from small businesses to globally recognised brands which we serve primarily from our HQ in Leeds, UK — supported by our wider team located throughout the world.

Our Purpose

Foster long-lasting and mutually rewarding relationships between brands and customers.

Our Mission

Help brands build more meaningful connections with customers, at scale, through advanced technology that facilitates reward experiences.

Our Vision

Make advanced loyalty, reward and retention programs accessible to data and customer-driven brands, across industry and use case.