About White Label Loyalty

About Us

Who Are We?

White Label Loyalty is a loyalty technology company trusted by global enterprises since 2015. We have developed an enterprise-grade platform built to power complex loyalty programs across industries and markets.

Headquartered in Leeds, UK, and backed by a global team, we deliver the reliability, innovation, and expertise that help brands transform loyalty into a lasting competitive advantage.

Trusted By

Our Core Values

Start with the customer

Everything we do is driven by our commitment to the people who rely on WLL to achieve their goals.

Push boundaries

We create, innovate, and challenge the status quo. We are forward-thinking and pursue big goals.

Be curious

There are no silly questions or ideas. We never stop learning, and give ourselves the freedom to grow.

Do the right thing

We deliver on our promises. We always operate on trust, honesty and openness.

Win together

We work as a team and play to win – supporting, empowering and elevating each other.

What we stand for

Foster long-lasting and mutually rewarding relationships between brands and customers.

Praised by clients & partners

We pride ourselves on delivering on our promises & it shows in our reviews and ratings.

4.8/5

★★★★★

4.2/5

★★★★★

4.8/5

★★★★★

Redefining Loyalty on a Global Scale

Ease of use, smooth implementation, and wide use case coverage including being at the forefront of market movements, eg. ready for the metaverse.

Tony Bach

Director of Strategic Partnerships, Nexi Group

WLL proved to be very reliable, responsive, proactive, timely, easy to work with.

Petra Beg

Marketing Specialist, SKB

They (WLL) successfully delivered a solution that was up and running within our existing app within a few months which is continuously evolving in line with our strategy.