About Us

Who Are We?

White Label Loyalty was founded in 2015 with the goal of enabling businesses to better understand, engage and retain their customers by developing a cutting edge cloud based loyalty platform. 


We are now delivering on that vision with a range of clients from small businesses to globally recognised brands which we serve primarily from our HQ in Leeds, UK — supported by our wider team located throughout the world.

Trusted By

Our Core Values

Start with the customer

Everything we do is driven by our commitment to the people who rely on WLL to achieve their goals.

Push boundaries

We create, innovate, and challenge the status quo. We are forward-thinking and pursue big goals.

Be curious

There are no silly questions or ideas. We never stop learning, and give ourselves the freedom to grow.

Do the right thing

We deliver on our promises. We always operate on trust, honesty and openness.

Win together

We work as a team and play to win – supporting, empowering and elevating each other.

What we stand for

Foster long-lasting and mutually rewarding relationships between brands and customers.

Praised by clients & partners

We pride ourselves on delivering on our promises & it shows in our reviews and ratings.

4.7/5

★★★★★
★★★★★
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4.2/5

★★★★★
★★★★★
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4.5/5

★★★★★
★★★★★
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Redefining Loyalty on a Global Scale

Quotation mark

Ease of use, smooth implementation, and wide use case coverage including being at the forefront of market movements, eg. ready for the metaverse.

Tony Bach

Director of Strategic Partnerships, Nexi Group

Quotation mark

WLL proved to be very reliable, responsive, proactive, timely, easy to work with.

Petra Beg

Marketing Specialist, SKB

Quotation mark

They (WLL) successfully delivered a solution that was up and running within our existing app within a few months which is continuously evolving in line with our strategy.

Katrin Anthes

Digital Business Direct Markets Manager, Burger King EMEA

Need Loyalty Tech? Get In Touch!

Need Loyalty Tech? Get In Touch!

Reach out today and discover how we can elevate your customer engagement and retention strategies.

Our team

Achille Traore

Achille Traore

CEO

Matthew Webb

Matthew Webb

CTO

Joshua Nundy

Joshua Nundy

Head of Business Development

Nathan Massey

Nathan Massey

Operations Manager

Kristyna Efferoth

Kristyna Efferoth

Marketing Manager

David Turner

David Turner

Director of Engineering

Amarvir Singh

Amarvir Singh

Principal Software Engineer

Graeme Houston

Graeme Houston

Senior Frontend Developer

Nic Ward

Nic Ward

Account Manager

Nick Jones

Nick Jones

Technical Project Manager

Rohit Ranjan

Rohit Ranjan

Senior Software Engineer

Joshua Jenkins

Joshua Jenkins

Software Developer

Joe Pilkington

Joe Pilkington

Product Specialist

Vijay Sharma

Vijay Sharma

UX Designer

Helen Walker

Helen Walker

Senior Content Marketing Executive

Sara Rabolini

Sara Rabolini

Content Marketing Executive

Karin Markovic

Karin Markovic

Marketing Communications Specialist

Ben Proctor

Ben Proctor

Business Development Executive

Anmol Vijaywargiya

Anmol Vijaywargiya

Software Engineer

Jonathan Long

Jonathan Long

PPC & CRM Coordinator

Rowan Fawcett

Rowan Fawcett

Operations Support Specialist

Matthew Wareing

Matthew Wareing

Software Engineer

Deeptanshu Paul

Deeptanshu Paul

Business Intelligence Engineer

Jacob Wennebro

Jacob Wennebro

Software Engineer

Emmanuel Dunyo

Emmanuel Dunyo

Associate Software Engineer

Swapna Andhavarapu

Swapna Andhavarapu

Test Engineer

YOU?

YOU?

Want to join our team? Click here to view our vacancies.