Tech

Want to find out more about the impact of AI in marketing? Read this blog post to discover the strategies used to implement AI in the world of marketing.

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

Gamifications are one of the best ways to increase customer engagement in your loyalty program and definitely the most fun one. Get inspired by these great examples of loyalty gamification that we collected.

Here at White Label Loyalty, we often say that we believe we are the Future of Loyalty. So what does that mean, you ask? Let us tell you what we think the Future of Loyalty Programs looks like.

Following the Government’s new guidance on how to reopen hospitality businesses post-lockdown, there has been a large debate over the new Track & Trace requirements. Between managing the numbers of guests, heightened hygiene and social distance policing, restaurants, pubs, bars and cafés have a lot on their plate. The last thing they need is to worry about abiding by the data-protection legislation they might not be familiar with. Luckily, we’re here to help. Read on to find our 5 steps to a safe hospitality Track & Trace.

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

White Label Loyalty is now being implemented worldwide for Hospitality/Leisure, Food & Drink & Retail industries. Providing not only tailored digital loyalty, but also a powerful engagement & retention engine that has been tested and proven to increase customer retention by 15% or more.