Retail

Want to know how contactless mobile payments are impacting loyalty? Read our latest blog post to find out more.

Card linking can be the first step towards a frictionless loyalty program. Learn more about this technology here.

This blog highlights the seven must-know loyalty marketing strategies that will help guide your loyalty journey.

Black Friday isn't exactly known for its focus on customer loyalty. But is there a world, in which loyalty and Black Friday co-exist? We think there is and why not make it work this year? Here's how.

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.

The point of Loyalty programmes is to drive market share and although retail executives recognise the importance of customer loyalty programmes in this process, few have taken in depth action.