Are the days of loyalty cards numbered after Tesco’s change?
Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!
Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.
Loyalty Programmes are essential for retailers
A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.
Consumers also stated, in another study, that they see loyalty schemes as a ‘must-have’ for any restaurant or retail outlet.
The ugly truth is… 75% of loyalty programmes fail due to lost or forgotten cards.
Why Customer Loyalty Programs Are So Important in the Retail Sector
The point of Loyalty programmes is to drive market share and although retail executives recognise the importance of customer loyalty programmes in this process, few have taken in depth action.
PwC, Cohort Founders Spotlight
White Label Loyalty offer unique digital loyalty solutions for medium to large businesses wanting to create their very own branded digital loyalty app & integrated solution.
