Loyalty and Black Friday: Can They Go Together?
Loyalty Industry Insight,Retail Sector
18/11/2020
Black Friday isn't exactly known for its focus on customer loyalty. But is there a world, in which loyalty and Black Friday co-exist? We think there is and why not make it work this year? Here's how.
0 Comments4 Minutes
Shopper Marketing and Brand Activation in the New World
Retail Sector,Marketing & Brand Activation
07/07/2020
This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.
0 Comments7 Minutes
Are the Days of Loyalty Cards Numbered after Tesco’s Change?
Loyalty Industry Insight,Retail Sector
30/01/2019
Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!
Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.
0 Comments7 Minutes
Loyalty Programmes are Essential for Retailers
Loyalty Industry Insight,Retail Sector
30/01/2019
A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.
0 Comments3 Minutes