Mobile Tech

Apps are a major way consumers interact with businesses in 2021, and retailers need to take advantage of this by creating their own. Here are four reasons why creating a mobile app in 2021 is the right strategy for your company.

Gamifications are one of the best ways to increase customer engagement in your loyalty program and definitely the most fun one. Get inspired by these great examples of loyalty gamification that we collected.

Nothing is as it seems. We welcomed 2020 with open arms and we were blessed with a pandemic. Today, we’re here to reveal some expectations vs. reality about loyalty programs. We don’t mean to burst any bubbles here but let us set a few things straight...

Following the Government’s new guidance on how to reopen hospitality businesses post-lockdown, there has been a large debate over the new Track & Trace requirements. Between managing the numbers of guests, heightened hygiene and social distance policing, restaurants, pubs, bars and cafés have a lot on their plate. The last thing they need is to worry about abiding by the data-protection legislation they might not be familiar with. Luckily, we’re here to help. Read on to find our 5 steps to a safe hospitality Track & Trace.

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.