personalise a loyalty program

How to Personalise Your Loyalty Program – 6 Great Examples

Make your loyalty scheme unique with these 6 ways to personalise a loyalty program including examples to learn from.

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Receipt

Receipt Scanning and Loyalty Programs: The Ultimate Match

Loyalty program receipt scanning is a popular way of gaining 1st party customer data for your scheme. Find out how this tech can help your business improve customer experience and drive sales.

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Why Customer Loyalty

Customer Loyalty: Asking Why

Customer loyalty is by no means an easy or straightforward concept. After all, 75% of loyalty programs fail. Hence, asking "why" at every single step of the way of your strategy will be crucial to your loyalty scheme’s success. Let’s look at some of the most important “why” questions to ask yourself.

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Best loyalty programs formula

What Do the Best Loyalty Programs Have in Common?

In search for the winning formula for the perfect loyalty program, we have scouted and analysed some of the most successful programs out there. What do they all have in common, you ask? Well, let us tell you.

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Complete loyalty programs guide

Loyalty Programs 101: All You Need To Know

Thinking about investing into creating a loyalty program for your business but don't know where to start? Our guide will answer all your burning questions and more! You can also download it in a PDF form and read it later!

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Hospitality Operators Failing to Tailor Loyalty Programmes to Consumers

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

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Mobile Strategy in the hospitality sector

Loyalty Moves to Mobile in the Restaurant and Hospitality sector

Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.

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Are the Days of Loyalty Cards Numbered after Tesco’s Change?

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

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