Hospitality operators failing to tailor loyalty programmes to consumers
Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.
Loyalty Moves to Mobile in the Restaurant and Hospitality sector
Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.
Are the days of loyalty cards numbered after Tesco’s change?
Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!
Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.
Loyalty Programmes are essential for retailers
A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.
Consumers also stated, in another study, that they see loyalty schemes as a ‘must-have’ for any restaurant or retail outlet.
The ugly truth is… 75% of loyalty programmes fail due to lost or forgotten cards.
Why Customer Loyalty Programs Are So Important in the Retail Sector
The point of Loyalty programmes is to drive market share and although retail executives recognise the importance of customer loyalty programmes in this process, few have taken in depth action.
