Loyalty Programmes

Loyalty programs are a great tool for modern businesses, but you might not know exactly how they can help. Here are the key a loyalty program benefits your company. 

Customer loyalty is by no means an easy or straightforward concept. After all, 75% of loyalty programs fail. Hence, asking "why" at every single step of the way of your strategy will be crucial to your loyalty scheme’s success. Let’s look at some of the most important “why” questions to ask yourself.

Thinking about investing into creating a loyalty program for your business but don't know where to start? Our guide will answer all your burning questions and more! You can also download it in a PDF form and read it later!

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.

The point of Loyalty programmes is to drive market share and although retail executives recognise the importance of customer loyalty programmes in this process, few have taken in depth action.