B2B loyalty

The untapped power of B2B loyalty programs

To hold market share in a challenging and competitive market, companies are looking at loyalty mechanics to improve B2B relationships and boost customer retention.

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Apple’s iOS update proves loyalty programs are more important than ever

Here’s what you need to know about Apple’s email privacy update - what’s changed, why, and how loyalty mechanics can help your business move forward despite the changes.

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How to create a memorable loyalty program name

Want to know the most important factors to consider when choosing your loyalty program name? We've broken it down for you

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Our Top Tips To Create A Post-Purchase Retention Strategy

Do you want to make sure your customers stick with your brand? Then you need to improve their post-purchase experience! Here's how.

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Rational and Emotional Loyalty

How To Optimise Your Loyalty Program To Win Both Rational And Emotional Loyalty

Learn about both rational and emotional loyalty in addition to the ways in which you can optimise your loyalty program to achieve both.

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A Match Made In Heaven? Customer Loyalty And Relationship Marketing

Unsure about the link between customer loyalty and relationship marketing? Look no further, read this insightful blog on both terms and learn how they are inter-connected.

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How to promote your loyalty program

How To Promote Your Loyalty Program: 7 Tried & Tested Strategies

This blog highlights the seven must-know loyalty marketing strategies that will help guide your loyalty journey.

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Best loyalty programs formula

What Do the Best Loyalty Programs Have in Common?

In search for the winning formula for the perfect loyalty program, we have scouted and analysed some of the most successful programs out there. What do they all have in common, you ask? Well, let us tell you.

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